KOKUYO's Chronicle ~ Over a Century of Creativity

5. The expansion years (1969-1978)

Entering the steel product industry in 1960 was a big step for KOKUYO, also because it meant paving the way towards becoming an office furniture manufacturer later on. As the 70s began, KOKUYO products were divided into four categories: paper products, stationery, furniture, and office equipment. This meant the company had grown to the point where it dealt with a total of more than 3,000 items. Since then, KOKUYO has aimed at becoming a business which deals with everything from documents and forms to office supplies and furniture; the company's motto is: "KOKUYO for all office supplies". The new Ōsaka headquarters was completed in 1969 and is a building which many people think of as the company symbol. Almost everything in the boardrooms, the conference rooms, the reception rooms and the cafeteria was set up using KOKUYO products – a kind of KOKUYO "model office". Another unique aspect was that the entire building was a sort of "live office", and one could actually observe employees work – an innovative approach even at international level. By the late 70s, KOKUYO thus created a new image, having progressed from being an account ledgers shop to becoming the most progressive manufacturer of office supplies.

1969
Current head office buildings completed. The whole building becomes a showroom.

KOKUYO's Historical Accounts

1970
Pritt Stick glue and business forms are launched.
1971
Homemade steel products are released. The Kashiwara Plant begins operation.

KOKUYO's Historical Accounts

Computer storage built within Yao Plant.

KOKUYO's Historical Accounts

1972
Kokuyo listed on the first section of both the Tokyo and Ōsaka stock exchanges.
1973
Sales reach ¥50 billion.
1974
Distribution headquarters is set up. KOPS, the Kokuyo Online Physical distribution System becomes operational.

KOKUYO's Historical Accounts

1975
Campus Notebooks are launched.

KOKUYO's Historical Accounts

1978
The Ōsaka Showroom is completed.
  • The first logoThe whole building becomes a showroom
  • Western-style bookThe first Campus Notebook
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