KOKUYO's Chronicle ~ Over a Century of Creativity
7. The rapid growth years (1989-1997)
The movement of the "advanced information society", which had been gathering momentum since the second half of the 80s, also reached the office industry in areas such as intelligent buildings. Together with the promotion of new offices, it led to a new office boom, and KOKUYO became a ¥300 billion business in 1991, only three years after having achieved a sales figure of ¥200 billion. At that moment, KOKUYO set out to create a new image for itself, as an "office space creative company", adding "information" to its two conventional pillars: paper products and furniture. After the 90s began, internationalization came to the fore alongside informatization, and in 1993, for the first time after the war, a representative office was opened overseas, in Germany, followed by one in Hong Kong in 1995, as a start in data collection and analysis. In response to the yen's appreciation, KOKUYO started overseas production and marketing planning. First, a joint venture was set up in Thailand in 1996 and a locally incorporated company with 100% capital injection was set up one year later in Malaysia; plants for manufacturing stationery and furniture were built in each location. Another important activity which was initiated at that time was addressing environmental issues. In 1993, the "KOKUYO Environment Behavior Charter" was established as a voluntary plan regarding the environment, and the practice of addressing environmental issues from a corporate perspective received a great deal of public attention.
- The Mie Plant
- "Eco" tube file