Strategy
Corporate Principles
Corporate philosophy, Brand statement
Kokuyo was established in 1905. At that time, the company's sole business activity was to make cover pages for ledgers. The covers were made with paper, but not the thick variety used today. It was still a time when only washi, or Japanese paper, was available, so Kokuyo created ledger cover pages, which had to be thick, by laminating many layers of this thin Japanese paper. Of course, the work wasn't glamorous at all, but with sincerity, attention to detail, and a relentless pursuit of quality, Kokuyo gradually made a name for itself. That early experience of consistently approaching work – all work – with the assumption that is the all given to the company would finally enable us to make a valuable contribution to society is the fundamental standpoint of Kokuyo.
To contribute to society through ourproducts
Founder's Philosophy
Upon entering the Company, new employees are introduced to the Kokuyo philosophy, which is reflected in the Company's products and services as well as the heartfelt way in which they are provided to customers, both in Japan and overseas.
When born into this world, a child has nothing to call its own. Our bodies, minds, and spirits grow and are nourished by the love of our parents and families, the guidance and discipline of our teachers, and the encouragement of society as a whole.
We grow and mature and adopt vocations suitable to ourselves and the education instilled in us.
These vocations must be pursued with the utmost diligence and gain the trust of colleagues, clients, and communities around us. The only way to secure this trust is to act with absolute sincerity in every action and endeavor undertaken. In this way, our endeavors succeed in and of themselves, and we are happy in our vocations.
"Sincerity not only in words but also in action"—this is the Kokuyo creed.
Over the years, Kokuyo has evolved with the times, constantly striving to provide products and services that further customers' intellectual activities at home and at work – always seeking to live up to our corporate philosophy of "Contributing to society." Going forward, we are committed to pursuing businesses that deliver inspiration, efficiency, and comfort to our customers who use our products and services.
