- Winning work of KOKUYO Design Award commodification -
Special release of roll table, a table for children

- Campus for learning, fostering children’s freewheeling thinking -

OSAKA, Japan, January 14, 2014 - KOKUYO Furniture Co. Ltd., a KOKUYO Group company, will release the roll table, a table for children that has rolled paper layered around the core, on January 20 through KOKUYO S&T Showcase, a website operated by KOKUYO S&T, a KOKUYO Group company, in a limited quantity.
※This product will be sold only in Japan.

KOKUYO Design Award 2011, a competition collecting excellent product designs from the viewpoint of users widely from general consumers aiming at commodification, invited designs for learning that would resonate with users’ sensitivity on the theme of “Campus = a design for learning.” The roll table to be released in a limited number this time won the grand prize here in 2011 after strict screening from among many ideas submitted, evaluated as a work realizing a new shape of Campus, fostering children’s freewheeling thinking.

The biggest challenge in commodification of the roll table was accurately layering the paper around its core. Through cooperation among KOKUYO Furniture, valuing to make products through communication with customers; the winner of this work; and the manufacturing factory, the commodification of the idea was realized after about two-year trial and error since the award winning, we will receive responses and opinions from users through this time’s marketing in a limited quantity (50 units) via KOKUYO S&T Showcase, a website operated by KOKUYO S&T, and continue to improve the roll table by further deepening communication with users.

Picture: roll table

  • Scheduled to be released on: Jan. 20, 2014
  • Suggested retail price (incl. consumption tax): 16,999 yen
    *The price includes 5% consumption tax, the rate as of January 14, 2014.
  • Sales channel: Exclusively on KOKUYO S&T Showcase (http://www.kokuyo-shop.jp/shop/)
  • Quantity to be released: 50 units

Characteristics of “roll table,” a table for children

1.Commodification of a winning work of KOKUYO Design Award

KOKUYO Design Award 2011, a competition held in 2011, invited designs for learning that would resonate with users’ sensitivity on the theme of “Campus =a design for learning,” and the roll table won the grand prize after strict screening from among many ideas submitted.

Web page on KOKUYO Design Award 2011: http://www.kokuyo.co.jp/award/archive/prizepast/2011.html
Commodification report of “roll table”: http://www.kokuyo.co.jp/award/2013/report/

2.New shape of Campus, fostering children’s freewheeling thinking

The roll table has a structure of the wooden core layered with rolled paper, on which you can freely draw pictures and write letters while using it as a table.

Additionally, the infinite length and being able to peel off and roll, which you cannot experience with cut paper, will provide children with a new viewpoint and stimulate their curiosity. By doing so, this product aims at fostering children’s free growth.

Product Outline

Product name Item code Suggested
retail price
(incl. consumption tax)
Size (mm) Contents
roll table RLTB-1 16,999 yen 306 (w) x 300 (d) x 306 (h) Main unit, gift stickers (1 sheet / 12 pieces), instruction manual
  • Paper: Wood-free paper (297 mm wide x 100 m)
  • Weight: 6.0 kg
  • Core: Molded beech plywood, finished with polyurethane coating (Size: 276 mm x 276 mm x 300 mm, 12 mm in thickness)
Enquiries
Link to “Contact us” (https://www.kokuyo.com/en/contact/)

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