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Campus Notebooks with Ruled Lines Designed for Study

After a thorough study of 500 notebooks used by actual junior and high school students, KOKUYO has successfully developed a new series of Campus notebooks: Campus notebooks with ruled lines for writing (designed for learning humanities subjects, making it easy to read and write) and Campus notebooks with ruled lines for drawing charts (designed for learning science subjects, making it easy to draw charts).

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Further Evolution of a Smash-Hit Series, Campus Notebooks with Dotted Lines

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Released in 2008
Campus Notebook series with dotted lines

In the evolution of the Campus notebook series, which the first series was released 39 years ago, we have launched a new series, Campus notebooks with dotted lines, in 2008, developed to provide learning support for junior and high school students. After the new series was launched, as the notebook market continues to expand in the context of new launches of ruled notebooks by various manufacturers, we started to notice the actual situation of users, including "there are so many types and I don't know which will work best for me" and "the existing ruled lines are hard to use depending on subjects." As we listened to the opinions of actual students, even though the new series with dotted lines enjoyed great popularity and became a students' standard notebook, we saw the necessity of further evolving the series and embarked on the development of Campus notebooks with ruled lines designed for study.

New Concepts of Notebooks Designed for Humanities and Science Subjects, which Were Developed after a Use Survey

A Thorough Study of 500 Notebooks Used by Actual Junior and High School Students

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Used notebooks collected from students

To begin with, a total of 500 used notebooks were collected from junior and high school students for intensive study. By making a detailed analysis of present conditions, such as which notebooks are used for which subjects, how they use their ingenuity according to each subject and what characteristics are found in a neat and easy-to-ready notebook, we repeatedly examined the new ways of ruled lines and dots that best support the learning needs of students.

After spending many days discussing, it came to our attention that the age group of junior and high school students are at an important point where they have to decide whether to choose humanities course or science course for the consideration of their future path. In such a background, a new idea of notebooks designed for humanities and science subjects was created by employing a new angle, in hopes of offering the fun of choosing notebooks appropriate to subjects, as well as the ease of use and review.

To study ruled lines and dots appropriate to subjects, we repeated hypothesis testing and trial production and invited 100 students from junior and high schools to compare notebooks to directly obtain comments and requests about usability. As a result, the development allowed us to offer two products: Campus notebooks with ruled lines for writing (designed for learning humanities subjects, making it easy to read and write) and Campus notebooks with ruled lines for drawing charts (designed for learning science subjects, making it easy to draw charts).

An Inventive Approach to the Printing Technology for Unobtrusive, Visible Dots and Lines

The development of Campus notebooks with ruled lines designed for study also required hard work in the production stage. In addition to know-how accumulated from the development of Campus notebooks with dotted lines released in 2008, it took a lot of trial and error in order to be creative with the size and shade of dots between ruled lines for a notebook with lines for drawing charts. Even though dots are necessary for junior and high school students, the shade and size of dots must maintain a fine balance so that they will not interfere when students read back. Additionally, it was an obstacle to evenly print small light gray dots throughout a page, requiring repeated tests.

Points That Match the Trend of Subjects

Along the development, it was brought to our attention that a notebook used for humanities subjects that was easy to read back had an appropriate amount of blank space, as well as that a notebook used for science subjects that was easy to read back indicated students' ingenuity in drawing charts. After a process of trial and error, blank spaces were added to a notebook for humanities subjects (with ruled lines for writing) while maintaining the average size of text to be written on a notebook. For a notebook for science subjects (with ruled lines for drawing charts), it was designed to make it easy to draw charts by adding dots between ruled lines about quarterly apart.
Okurigana can be written in the margins to maintain the balance of the text, making it easy to read!
Use small dots as a mark to draw curved lines of values in detail!

Thank you! Campus notebooks marked the 39th anniversary in 2014. To express our hearty thanks to our customers, we are holding a series of appreciation events to celebrate the 39th anniversary.

Adding a Special Symbol to the Cover of Notebooks to Make It Easy to Find at Stores

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The development team also made the best use of inventiveness in designing a notebook cover so that not only students but also parents can easily find new Campus notebooks in stores to facilitate the distinction of the Campus Notebook series with ruled lines for study, as well as the distinction of notebooks with ruled lines for writing and for drawing charts among many types of Campus notebooks. The notebook with ruled lines for writing was designed with colorful two-tone color combination and that one for drawing charts was designed with sophisticated gray-based color combination. Additionally, both covers were designed with a special mark indicating each feature, which was placed next to the logo on a cover. For a five-pack version, an instruction was added to a back cover to show examples of how to use ruled lines because the content cannot be checked from the outside.

Teachers Chose as the Most Recommended Notebook to Students for each Humanities and Science Subject

A survey of 150 junior and high school teachers was implemented using ten types of notebooks with functional ruled line*, including those from other manufacturers to study notebooks that they want to recommend to students for each humanities and science subject. The result showed that teachers chose Campus notebooks with ruled lines <for writing> and Campus notebooks with ruled lines <for drawing charts> as the most recommended notebooks to students for learning each humanities and science subject.

* Notebooks with functional ruled line
A type of notebook that has auxiliary lines and dots for ease of writing/drawing text and charts with enhanced readability.

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The Voice of a Person in Charge

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Junko Miyanishi and Shingo Fujitani
Paper Stationery Value Unit,
Creative Products Dept.
KOKUYO S&T Co.,Ltd.

The Development of Learning Support through Notebooks

It is a product where I was involved in product planning for the first time. I took part in the development in hopes of delivering the fun of neat note taking to junior and high school students. I hope the notebooks in which students took note neatly will become their one and only study guide. (Fujitani)

I sometimes receive a letter from customers saying they succeeded in entrance examination of a high school/university because they studied with Campus notebooks. I am always delighted to hear such a positive comment because it gives me a realization that Campus notebooks are serving their useful purpose. I will continue to develop better products to support the students' learning. (Miyanishi)

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