Product Quality

Dialogue with our Customers

We are thorough in handling customer inquiries with sincerity and care. In addition, we take feedback as valuable opinions for improving KOKUYO's products and services, and make effort to share them across the entire company.

  1. ▼ A System for Utilizing Feedback from Customers
  2. ▼ Dialogues with our Customers

A System for Utilizing Feedback from Customers

In order to share customer feedback across the entire group, we use the intranet, VoiceClip, to share feedback from customers with all of our group employees (customer personal information is excluded beforehand). Both angry complaints and words of appreciation from customers are updated weekly on VoiceClip, and distributed via email as Voice Clip Weekly. Since 2012, we have been working to improve visualization by displaying customer feedback on the top page of the Group's intranet. Additionally, the customer feedback submitted to the customer support center is summarized in a database (personal information excluded), VoiceDB, so that Group employees can access the database to freely navigate through and view previous feedback as needed.

A System for Utilizing Feedback from Customers

Heavy-duty stapler Ratchkiss 240

Improvements were made to the heavy-duty stapler redesigned in December 2017, incorporating feedback from customers. In the past, slipperiness of the handle was reduced using an anti-slip coating. However, we received inquiries, as this coating may deteriorate over time under special conditions. This feedback was communicated to the department in charge. Thinking about how to address the issue from just the shape of the handle, without having to use anti-slip coating, the department filmed videos to compare use by men and women and research how the handle is pressed. After repeated attempts, an easy-to-use stapler that does not use anti-slip coating yet does not slip easily was achieved. The handle has a round shape that fits in the hand with recesses on both sides for the fingers, allowing for the stapler to be used in different ways, either with one or two hands.

Design that fits in with the office

Design that fits in with the office

SL-M220

SL-M220

Dialogues with our Customers

Limited Period THINK OF THINGS Pop-Up Store Opened in London's Shoreditch District

Limited Period THINK OF THINGS Pop-Up Store Opened in London's Shoreditch District

A pop-up store of the lifestyle shop and cafe THINK OF THINGS opened in the Shoreditch district in East London from October 3 to 14, 2018.

The Shoreditch district is a place where emerging companies and creators such as designers and artists gather. It is seen as an area proposing new lifestyles. In addition to receiving good reactions and valuable feedback from people active in this avant garde region, KOKUYO also built relationships with local creators and retailers of high standards.

Going forward, KOKUYO will continue to roll out advanced initiatives one after another while using the THINK OF THINGS brand-which interweaves space, products, and content-to heighten creative recognition both within and outside Japan, and at the same time undertake various trials in view of the value that KOKUYO will provide in the future.

Exhibiting for the First Time at the 3rd Enjoying Life Exhibition Organized by Hobonichi

Exhibiting for the First Time at the 3rd Enjoying Life Exhibition Organized by Hobonichi

From June 7 to 11, 2018, KOKUYO exhibited for the first time at the 3rd Enjoying Life Exhibition produced by Hobonichi Co., Ltd. and held at the outdoor space of Yebisu Garden Place. KOKUYO empathized with the exhibition's concept of "a dream-like shopping district here only for a limited period," leading to the decision to exhibit.

Exhibits communicated the sense of new discoveries and excitement felt at school and stationery shops as a child such as through the latest office chair "ing", concluding the exhibition with high praise.