Innovative Chair "ing" that Changes the Concept of Sitting

Innovative Chair

The seat sways 360 degrees in all directions, enabling the person to keep moving while sitting on it.

The seat sways 360 degrees in all directions, enabling the person to keep moving while sitting on it.

The "ing," debuted with great fanfare in November 2017, is a chair based on a completely new concept that supports both the mind and health of office workers, freeing them from "sitting." Recent surveys indicate that the number of hours Japanese people sit on a chair each day is the longest in the world, and the heightened health risks caused by this extended sitting have become a serious social problem. KOKUYO decided that this is an issue it must solve since it has been involved in work styles in Japan for many years.

The starting point was the establishment of the Innovation Center in 2014. The Innovation Center aims for the development of innovative new products with future potential that can be differentiated from other companies' products, preventing them from getting pulled into price competition. In addition, the Center works toward monozukuri that is not market-driven (merely responding to customer expectations) but product-driven (exceeding customer expectations and betraying them in a good sense).

Based on these concepts, the "ing" was developed through an unprecedented number of trials and errors over a period of approximately four years. Based on the viewpoint that the essence of the problem is not sitting itself, but maintaining the same posture for a long time, we created an innovative chair that keeps the person healthy even while sitting on it by drawing out body movements to revitalize the body and the brain.

KOKUYO has long worked to create innovations from a variety of aspects, including technology and design. The "ing" is a product that once again demonstrates KOKUYO's potential and its inherited DNA both inside and outside the company. The "ing" could lead to an innovative new stage of work style reform. By utilizing the "ing," we hope to innovate how people work and make the Japanese working environment more comfortable.

* For details, please visit the "ing" website.

"Think of Things" Opens as a New Point of Contact with Customers

Under the theme of

Under the theme of "Crossing the boundary between work and private life," the shop promotes tools that can produce stimulation and discoveries in both private life and work.

On May 26, 2017, a new KOKUYO facility opened in Sendagaya, Tokyo. On the first floor is the "Think of Things" lifestyle shop and caf?, stocked with products that can be considered tools to produce stimulation and discoveries in both daily life and work. The second floor has a studio and the third floor is provided with offices. In this stimulating environment where people seeking new values can congregate, a variety of experiments will be initiated through products, service, events, etc.

We plan to use this new facility as a platform where, by having direct exchanges with end users, we will be able to actually experience customers' taste and trends and think about and create values that KOKUYO can provide for the future.

The Work Style Research Institute, which Suggests Future Work Styles from a Unique Viewpoint

Official website, which introduces the activities of the Work Style Research Institute and their results to customers

Official website, which introduces the activities of the Work Style Research Institute and their results to customers

KOKUYO's Work Style Research Institute continues to suggest necessary new work styles for offices from a unique viewpoint, by sensing changes in work styles early on. Its official website opened in July 2017, strengthening information dissemination. The website also features unique work-style-related content, including a report on "walking meetings," which all famous executives and politicians are said to be practicing, as well as KOKUYO's unique work value diagnostic tool "#workTag." The Laboratory's goal is to materialize undiscovered work styles that will bring change to the marketplace by collecting information and conducting research from the viewpoint of "How much enjoyment can workers derive from their work and does it enrich them?"

* For details, please visit the Work Style Research Institute's official website.

NEOS Series Creating New Office Standard for Files

Refined color line-up to create office spaces with a variety of concepts

Refined color line-up to create office spaces with a variety of concepts

Sixty years have passed since flat files were invented in 1956. KOKUYO's files have undergone many changes in response to the needs of the times. The NEOS Series, launched in 2017 as a new standard file series, is characterized by a variety of colors that can be coordinated with office furniture, which was previously not possible. In addition to a high degree of design freedom, the evolution in functionality conceived for the series as a whole makes the NEOS Series the ideal tool for creating a worker-friendly and beautiful office space. We will continue to work on developing products that can demonstrate KOKUYO's uniqueness by capitalizing on our unique strength of being able to design stationery and furniture as a set.

Work Style Reform EXPO to Promote Work Style Innovation through Sound Environment Improvement

Sound masking for experiencing a 360-degree view with sound using VR, which became the centerpiece of the exhibit

Sound masking for experiencing a 360-degree view with sound using VR, which became the centerpiece of the exhibit

KOKUYO Engineering & Technology Co., Ltd., which provides office relocation services, exhibited at the Fourth Work Style Reform EXPO. The goal was to promote sound solution and gain contact points with highly promising users who are seriously thinking about work style reform.

Sound solution is a technology for improving the worker-friendliness of workplaces by improving sound environments. A sound-masking system is a representative product that is effective in ensuring speech privacy. At the venue, visitors were able to experience sound masking using virtual reality, making the Expo an excellent opportunity for promoting sound solutions, which are not yet well known in Japan.

"Hakokatsu" Initiative to Encourage Reuse of Empty Copy Paper Boxes

The Hakokatsu project is a company-wide initiative of Kaunet Co., Ltd., which sells office products through the web or fax. We redesigned the outside box for copying paper so that it could be reused by customers when the box was empty. To better accommodate the storage and shipping applications indicated by many customers, we left as wide a space as possible on the box for describing its stored content. This size can accommodate multiple labels. We also provided a space on the box top where a shipping label could be pasted.

Following the redesign, we have been promoting wider utilization by publishing a booklet summarizing reutilization examples. We also held a campaign to encourage customers to submit their utilization methods so as to create high added values to differentiate our products from competing products.

Hakokatsu design based on the concept of ease of reuse

Hakokatsu design based on the concept of ease of reuse

Implementing work style reforms:Commencing Business at the Tokyo Shinagawa SST Office

Implementing work style reforms:Commencing Business at the Tokyo Shinagawa SST Office

Implementing work style reforms:Commencing Business at the Tokyo Shinagawa SST Office始

In October 2017, KOKUYO established and moved its operations in the Tokyo region to a new office; on October 2, business commenced at the Tokyo Shinagawa SST Office.

The goals of the move were the re-centralization and optimization of our management resources, efficiency improvements, and the establishment of a new work style suited to KOKUYO. For some time now, the company has been working hard to develop a variety of new products and design a range of business spaces that would contribute to work style reforms at its Japanese offices. In order to take our initiatives one step further and foster a corporate culture that draws out value from our employees, we established the Tokyo Shinagawa SST Office.

The new office locates all departments on a single floor. By removing both physical and psychological barriers between different departments to ensure smooth communication and enhanced collaboration, the office is designed to improve workplace productivity. With the exception of staff who require specialized terminals for their work, for example, the office operates a system where employees are free to change desk. We hope that by changing where they sit on a daily basis and thereby expanding their observable world, employees will be encouraged to have new realizations and ideas, and that inter-staff communications will improve. Of course, we realize that establishing a new office will not solve all our problems in one go. However, we firmly believe that the experience of thinking about, trying out, and implementing such work style reforms ourselves will lead to suggestions beneficial to our customers.

Location: 18th Floor, Shinagawa Season Terrace,
Konan 1-2-70, Minato Ward, Tokyo