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Dialogue with our Customers

Basic Concepts

We are thorough in handling customer inquiries with sincerity and care. In addition, we take feedback as valuable opinions for improving KOKUYO's products and services, and make effort to share them across the entire company.

A System for Utilizing Feedback from Customers

At KOKUYO’s Customer Support Center, a system has been built to use customer feedback in business activities and reflect such feedback in the improvement of products and services. Through the internal website VoiceClip, words of appreciation and complaints as well as expectations from customers are picked up and disclosed to all Group employees. Updates are carried out weekly. In the VoiceDB database, information about inquiries and such received daily are disclosed after removing personal information for use as hints during the project development of products and services.

A System for Utilizing Feedback from Customers
  1. ▼ Revamp of “VoiceClip” System That Shares Customer Feedback Company-wide
  2. ▼ KOKUYO EXPO Held “KOKUYO LAND: Amusement Park for Going on a Trip”
  3. ▼ KOKUYO MESSE 2019
  4. ▼ “9th General Seminar of Reception Desk” Held for Local Governments
  5. ▼ Held 2019 KOKUYO-HAKU Shanghai

Revamp of “VoiceClip” System That Shares Customer Feedback Company-wide

KOKUYO has revamped VoiceClip, the system which discloses within the company customer feedback received on a day-to-day basis by the Customer Support Center through a portal site. In addition to existing contents such as words of appreciation and complaints, feedback on various products is consolidated into reports. Furthermore, customer feedback picked up from social media and product reviews has also been made into contents. Besides aiming to apply such feedback in sales and project development, this revamp seeks to strengthen Group employees’ knowledge about KOKUYO products.

KOKUYO EXPO Held “KOKUYO LAND: Amusement Park for Going on a Trip”

KOKUYO EXPO Held “KOKUYO LAND: Amusement Park for Going on a Trip”

KOKUYO EXPO, an expo that allows never-seen-before KOKUYO products to be enjoyed—was held at Tokyo’s Marunouchi for three days from March 30 to April 1, 2019. This is the seventh time the event is being held, and its theme this year was “KOKUYO LAND.” By arranging the sense of excitement found in stationery in the form of an amusement park, the event delivers enjoyable stationery experiences to family and friends.

The event was alive with many visitors. In addition to the sale of original products limited to KOKUYO EXPO, such as the Lake Biwa stationery by KOKUYO Product Shiga—the main plant for Campus Note notebooks—and the original stationery section by Tottori Prefecture’s file plant KOKUYO MVP, there were other enjoyable programs, including art works and workshops using stationery.

KOKUYO MESSE 2019

KOKUYO MESSE 2019

From August 22 to 30, KOKUYO MESSE was held at the salon on the first floor of the Shinagawa office for store buyers and wholesalers. The theme this year was “Retailtainment” (a combination of “retail” and “entertainment”). The event aimed to make KOKUYO products and proposals an essential part of creating even more attractive storefronts through exhibitions providing joy to shopping itself.

The Stationery Business Division is undertaking the challenge of creating products that resolve the troubles (issues) faced by customers due changes in the market. At KOKUYO MESSE, explanations on product functions and how to resolve issues are conducted to update the methods for communicating such product value. The event was well received, with feedback such as “It gave hints on presentation methods at sales areas and how to sell” and “It was refreshingly new as there were many new products that not only have functional value but also appealed to the senses.”

“9th General Seminar of Reception Desk” Held for Local Governments

“9th General Seminar of Reception Desk” Held for Local Governments

On July 12, Furniture TCM’s Government Office Sales Department held the “General Seminar of Reception Desk.” This seminar aims to uncover the hidden demand in reception desk improvement and work style reform at office buildings of local governments as well as strengthen collaboration with companies from other industries with strengths in sales to local governments. The event was organized by Jichinippo-sha Co., Ltd. and supported by companies from different industries including KOKUYO.

In recent years, in the local government market, customer needs are gradually expanding toward work style reform of government employees. Therefore, this time, through the mini seminar and exhibition booth, KOKUYO appealed to the need for enhancing both aspects of workplaces and work styles—the systems and processes—in work style reform of employees. Going forward, KOKUYO will further strengthen ties with other supporting companies, and at the same time, work as one united group and aim to become the number one partner company of local governments.

Held 2019 KOKUYO-HAKU Shanghai

Held 2019 KOKUYO-HAKU Shanghai

From July 12 to 14, 2019, “2019 KOKUYO-HAKU Shanghai” was held at Shanghai in China. In contrast to the theme last year which sought to allow more people to know about KOKUYO and our products, the main targets this time were female junior high and high school students. Under the theme “Welcome to the dessert house created by KOKUYO!”, various products were prepared, including limited edition products related to desserts and collaboration products. Customers were shown hospitality with special focus on face-to-face sales.

As a result, approximately 8,810 queue tickets were handed out to limit access to the venue, and the event concluded with a bigger success than last year. Next time, the event will be developed into an event that only KOKUYO can organize.