For KOKUYO, creativity means solving the small problems people encounter in their work and daily lives, one by one, through the use of creative ideas. In the process, new values are generated which contribute to the creation of a better society. However, this approach is not just about generating new ideas. KOKUYO's long history of more than 100 years is also a history of constantly pushing forward the boundaries of this creativity, not only in the design of our products, but also in the way they are manufactured, transported and sold, as well as the way the business itself is run. KOKUYO's long history is its strength and will contribute to the forging of its future.