SUBMISSION REQUIREMENTS
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THEME
It all begins with someone's experience.
There are things you can understand—and social issues you can perceive—precisely because of who you are.
When you create a design by examining an idea born from your unique, lived experience from various angles and digging deeper, it can spread through society by rippling outward and resonating with others.
What we seek to discover this year is the "future standard" born through that kind of spirit.
A design that emerges from the micro self toward the macro society.
We look forward to the ripple your unique stone might create.
ELIGIBLE ENTRIES
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Any stationery, furniture or tool used in working, learning and living scenes
ELIGIBILITY
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The competition accepts entries from any corporation, individual, or group that fulfills all the following requirements, regardless of their age, sex, occupation, or nationality.
1. Persons who are able to give a presentation at the final judging (March 14, 2026).
* The contest organizer will pay expenses incurred by participants for travel and lodging
(up to two individuals for group entries).2. Persons who consent to these Rules.
* In cases when an entrant is a minor, the consent of their parent or other statutory agent is required.
NUMBER OF SUBMISSION ALLOWED
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Unlimited
* Entry eligibility is limited to those designs never before shown publicly (in Japan, other countries).
PRIZES
* About NEW GENERATION AWARD
This award is selected by KOKUYO Co., Ltd. from among all entries submitted by students (from elementary school to graduate school students) in the hope for their future success. We will select up to 10 outstanding entries that, based on their presentation sheets, make us "feel that their futures will be exciting" (without judging the models).* Not all prizes may be awarded for all categories if there is no winner selected.
* Prize money will be paid net of withholding tax, surtax for reconstruction funding, and other applicable deductions.
* The amount shown in dollar is that calculated at the time of publication. The prize will be calculated according to the exchange rate at the time of payment, from the amount shown in Japanese yen.
* The prize money will be paid in Japanese yen.
JUDGES
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Shogo Kishino
Nao Tamura
Kunihiko Morinaga
Teruhiro Yanagihara
Satoshi Yoshiizumi
Hidekuni Kuroda
JUDGING POINTS
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The idea is inspired by your unique perspective.
The idea engages with a social issue.
The idea has potential for real-world production.
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ABOUT COMMERCIAL DEVELOPMENT OF WINNING WORKS
UNDER KOKUYO CO., LTD. -
About the consideration of commercialization by KOKUYO Co., Ltd.
Award-winning works may be considered for commercialization.
In principle, product commercialization is carried out through co-creation between the award winners and KOKUYO.
For this reason, we may ask winners to participate in the commercialization process.In the event of commercialization, a part of the work may be modified upon mutual consultation.
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SCHEDULE
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Registration through Winner Announcements
Registration & Submission
July 25 – 12:00 (noon) JST
on October 8, 2025Check the entry requirements, and then register your entrant information, design information, and submit your design data using the ENTRY pages on our website.
First Round of Judging
Late October 2025
About 100 works are selected through a judging process using a presentation sheet.
Second Round of Judging
Mid November 2025
10 finalists selected from works that passed the First Round of Judging.
Please note that there will be no re-submission because judging will be based on the first presentation sheet.Notification of Second Round Results
Early December 2025 (tentative)
Only successful entrants will be contacted.
Final Judging and Awards Ceremony
March 14, 2026
(Held in Tokyo)Judgement based on a presentation and model (either online or in-person).
Announcement of the Winners
March 14, 2026
Winners will be posted on the KOKUYO DESIGN AWARD website after the conclusion of the official announcements.
* Schedule subject to change.
ORGANIZER / SPONSOR
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Organizer : KOKUYO Co.,Ltd.
Sponsor : Design Magazine AXIS
ABOUT THE ENTRY
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ABOUT SUBMISSIONS
- •The Entry must be the applicant's ("Applicant) own original work, unpublished in Japan or abroad (i.e. have not been made public on social media and other platforms).
- •Duplicate entries to other competitions will not be accepted. The entry shall not be published without the prior consent of the organizer ("Organizer").
- •The Organizer will take all possible care in the management and transportation of the entry after receipt, but will not be responsible for any damage or loss of the entry due to natural disasters or other unforeseen accidents.
- •All entries (including presentation sheets and models) become the property of the Organizer and will not be returned.
- •The Applicant shall be solely responsible for the submission of his/her work to the Award. In the event of a dispute between the Applicant and a third party, the Applicant shall resolve the dispute at the Applicant's own expense and responsibility, and the Applicant shall not cause any harm to the Organizer, its affiliates or other customers.
- Entries that fall into any of the following categories will not be considered for judging. The Organizer will not respond to requests for reasons for rejection.
(1) Anything that infringes or could infringe copyrights, portrait rights or other rights of third parties.
(2) Anything that damages honor or credibility, causes trouble, violates laws or regulations, or is deemed by the Organizer to have the potential to do so.
(3) Expressions that libel or defame third parties or third-party products, discriminatory expressions, expressions that may cause aversion, or other expressions that violate public order and morals, and expressions that the organizer determines to fall under any of the above categories.
(4) Any advertising, publicity, sales activities, solicitation for a specific ideology or religion, or anything similar.
(5) Anything that contains personal information such as names and addresses.
(6) Entries deemed by the Organizer to be inappropriate for the purpose of this Award or for other reasons not to be considered for the Award.
(7) Anything that interferes with the operation of the Award or damages the credibility of the Award.
(8) Anything else deemed inappropriate by the Organizer. - The Organizer may contact Applicants to inquire about their entries during the judging process or during the production of the winning entries. The Applicant agrees to keep confidential and shall not make available to any third party (including his/her family members or any similar persons) all communications from the Organizer, as well as the content of such communications (including but not limited to posting on social networking sites, etc.).
Intellectual Property Rights, etc.
- •When applying to the Award, Applicants shall take measures to protect their rights, etc., as necessary.
- •All rights to patents, utility models, designs, trademarks, and copyrights (including the rights prescribed in Articles 27 and 28 of the Copyright Act) in Japan and all countries of the world for the entry shall belong to the Organizer. Furthermore, Applicants shall not exercise moral rights of authorship in relation to the entry. The prize money awarded by the Organizer shall constitute full consideration for the transfer of the aforementioned rights..
- •As a general rule, intellectual property rights related to non-awarded entries shall remain with the Applicants.
- •If the winning entry is identical or similar to a previously published design or infringes the intellectual property rights of a third party (including cases where the infringement occurs after submission), the award may be revoked even after the winners are announced.
- •The Organizer may, with the prior notice to the Applicant, exhibit and announce entries other than the winning entries and publish them on the Award website and in promotional materials.
Similar Concepts
- •The Applicant acknowledges and agrees that, at the time of submission, the Organizer or its affiliated companies may already possess concepts, ideas, designs, etc. (hereinafter referred to as "Organizer Concepts") that are independent of the entries but are identical or partially similar to the entries, and may have already begun planning or developing products based on such Organizer Concepts.
- •In the case of the preceding paragraph, even if an Applicant's entry does not result in a winning entry, the entry may contain concepts, ideas or designs that are identical or partially similar to the Organizer's Concepts. However, in such cases, the Organizer and its affiliates will not be restricted in the planning and development of products based on the Organizer's Concepts, the commercialization of the manufacture and sale of such products, or the acquisition of intellectual property rights related thereto.
Personal Information
Personal information provided by the Applicant will be obtained by Kokuyo Co., Ltd. and AXIS Inc. and will be handled in accordance with the purposes and management policies of each company as set forth below. In some cases, information that does not identify individuals may be provided to the Organizer's group companies.
Purpose of use and management by the Organizer
For judging the Award.
For administering the Award, and contacting and inquiring Applicants.
For communication between the Organizer or Organizer-affiliated companies and the winners regarding production planning, etc.
For publicity of the Award and the winning entries.
To respond to inquiries regarding the Award.
To perform any other matters incidental or related to the preceding items.Purpose of Use and Management by AXIS Inc.
For judging the Award.
For administering the Award, and contacting and inquiring Applicants.
For communication between the Organizer or Organizer-affiliated companies and the winners regarding production planning, etc.
For publicity of the Award and the winning entries.
To respond to inquiries regarding the Award.
To perform any other matters incidental or related to the preceding items.Others
- •Generally, all expenses incurred in applying for the Award shall be borne by the Applicant.
- •The Organizer reserves the right to change this Terms and Conditions at any time without the Applicants' consent, and the changed Terms and Conditions shall be effective upon publication by the Organizer, regardless of the method of publication used.
- •By submitting the entry, the Applicant (including, in the case of minors, their parents or other legal guardians) is deemed to have agreed to this Terms and Conditions. However, if a minor wins the Award, the Applicant must submit a written consent form signed by their parents or other legal guardians.
- •The award may be revoked, even after it has been presented, if it is found that the winner has violated the terms and conditions or public policy, or has engaged in libelous or defamatory conduct toward the Organizer or other Applicants, or has engaged in any other conduct deemed inappropriate by the Organizer
- •This Terms and Conditions shall be governed by and construed in accordance with the laws of Japan, and any dispute arising out of or relating to this Terms and Conditions shall be submitted to the exclusive jurisdiction of the Tokyo District Court as the court of first instance.
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