SUSTAINABLE MANAGEMENT
Sustainable Business Strategy
In 2022, we established the Sustainable Business Strategy. For many years, our CSR Charter had served as a basic set of principles guiding our efforts to fulfill our corporate social responsibility (CSR). However, we decided to reformulate the charter as a sustainable business strategy that would bridge our long-term vision with our policy on stakeholder engagement.
Sustainable Business Strategy
To build a self-directed, collaborative society,
we will present a tomorrow you can’t wait for and lead the way in sustainable business practices.
～To balance social value and economic value, we will address social and environmental challenges and offer inspiration in work, learning, and living.～
Creating Value Through the Forest-Like Management Model
Our long-term vision, CCC 2030, commits us to achieving net sales of ¥500 billion in 2030.Central to this vision is the Forest-Like Management Model, which encapsulates the kind of value KOKUYO creates. KOKUYO excels in designing experiences, has a culture of experimentation, and combines co-creation with empathy. We will flex these three strengths to integrate knowledge between our businesses, mount a strategy to expand the reach of experience value we offer, grow our businesses in Japan, and expand in Asia and other global markets.
Having identified sustainability action as one of our processes of value creation, we try to ensure that all value we create through our business activities represents a balance of social value and economic value.
