KOKUYO STATIONERY POP-UP SHOP IN HO CHI MINH CITY, VIETNAM OPENED
More than 2,400 customer groups made purchases in ten days
KOKUYO Co., Ltd. (Headquarters: Osaka / President: Hidekuni Kuroda) announces that has opened a Pop-up Shop in Ho Chi Minh City, Vietnam for customers to encounter KOKUYO stationery, including products planned and developed in Vietnam that are popular with students, at Aeon Mall Tan Phu Celadon, a shopping mall in Ho Chi Minh City, for ten days from August 8 through August 17, 2025. More than 2,400 customer groups made purchases during the ten days.
Pop-up Shop in Ho Chi Minh, Vietnam
At this Pop-up Shop in Ho Chi Minh City, groups of students who saw posts on KOKUYO Vietnam's official social media account and families with children visited from the morning, and the venue was lively every day. At the event, a variety of test areas were provided where visitors could experience the appeal of KOKUYO stationery, such as the Loose-Leaf Buffet, where visitors could freely choose and combine loose-leaf sheets to match their study styles and preferences, and a writing test station where they could try out the writing comfort of the Campus Gel Pen and Japan Paper Series notebooks on the spot. Students were seen enjoying choosing loose-leaf sheets with the ruled lines of each other's choice among friends, and children gathered around the writing test station to try out the feel of the pens, having fun discovering stationery that suited their personal tastes and learning styles.
Among the products on display, the Campus Gel Pen, characterized by its smooth writing feel and vivid ink colors, and the Crabit×KOKUYO collaboration Series of pencil cases, which combine cute designs with large capacity, were especially popular.
■ Experience-based corners created opportunities to discover stationery suited to each individual
At this Pop-up Shop, KOKUYO prepared corners where visitors could experience the appeal of stationery as a place to enjoy combining items and to discover their own unique learning styles.
One of them was the Loose-Leaf Buffet, introduced for the first time in Vietnam, where visitors could freely choose and combine loose-leaf sheets to match their study styles and preferences. Many visitors enjoyed the experience of customizing loose-leaf sheets suited to themselves, commenting, "In Vietnam, unlike in Japan, there are not many types of rulings available, and people do not usually distinguish between them, so this is interesting." In particular, the Study Planner loose-leaf, which is rarely available in Vietnam, was highly praised with many comments such as " This is convenient for planning my studies," and its colorful design was also well received.
In addition, the writing test station where visitors could dynamically experience the writing feel of the Campus Gel Pen and Japan Paper Series notebooks attracted many customers, mainly students and families with children. Numerous visitors were seen enjoying the writing experience by actually writing with the pen and selecting their favorite colors that matched their own preferences.
Loose-Leaf Buffet
Customers trying pens
■ Campus Gel Pen and Crabit×KOKUYO collaboration Series were popular!
The products that gained particular popularity at this Pop-up Shop were the Campus Gel Pen and the Crabit×KOKUYO collaboration Series of pencil cases.
The Campus Gel Pen allowed visitors to experience its vivid ink colors and smooth writing comfort through the writing test station, leading many to choose their favorite colors on the spot, with some even purchasing multiple pens. By being able to directly experience the comfortable writing feel, visitors were able to intuitively sense the appeal of the pen.
The Crabit×KOKUYO collaboration Series of pencil cases was highly praised for its large capacity, which is especially appreciated in Vietnam where many students carry learning tools such as triangular rulers and calculators. The pen cases could store not only pens and stationery but also small items, making them highly functional. Their cute designs, playful illustrations, and coloring were also praised by students and families with children.
Writing test of Campus Gel Pen
Crabit×KOKUYO collaboration Series pencil cases
■ Comments from customers
- Campus Gel Pen has a wide variety of colors. I like its smooth and effortless writing comfort. (Student)
- The Study Planner ruling is colorful and cute. It seems perfect for planning studies and very convenient. (Student)
- Campus notebook has a wide range of stylish designs. I want to keep purchasing Campus notebooks repeatedly from now on. (Office worker)
- The notebooks of the Japan Paper Series have smooth pages with a sense of luxury. The writing feel is also pleasant. (Office worker)
- Since there is a wide selection of different types of notebooks, it is good that I can choose according to age and occupation, from school notebooks for children to various types of notebooks and diaries. (Adult)
- I like Japanese stationery, but in Vietnam there are not many opportunities to experience Japanese stationery, so I am happy. I am especially glad that I can get Campus notebooks, which are familiar in Japan, here in Vietnam. (Office worker)
■Overview of Vietnam Pop-up Shop
Period: August 8-17, 2025, 8:00 a.m.-10:00 p.m. (in accordance with mall hours)
Location: Aeon Mall Tan Phu Celadon Ground floor event space (SC4)
30, Bo Bao Tan Thang Street, Son Ky Ward, Tan Phu District, Ho Chi Minh City
Area: Approximately 85㎡
Admission fee: Free
Please see the official Instagram/Facebook for details.
KOKUYO VIETNAM Official Instagram
https://www.instagram.com/kokuyo_vn/
KOKUYO VIETNAM Official Facebook
https://www.facebook.com/CampusVietnam/?locale=vi_VN
*The information contained in this release is current as of the date of the announcement and is subject to change without prior notice.
