SOCIAL

WELLBEING

Wellbeing is the experience of feeling happy and healthy. To help improve wellbeing, we will promote work-life balance, new workstyles, and a diverse workplace (inclusive of gender, disability, and nationality) that produces innovation. To promote wellbeing in society, we will develop products using our concept of inclusive design. For this, we have two challenge goals: pitch ideas for new ways of working, and promote diversity, inclusion, and innovation.

Material Issues and Performance

See Goals and Results: Strategic Theme 1

Processes in Place

Improve Wellbeing among Employees

As an organization committed to pitching new lifestyles and workstyles for a more abundant life, we have made wellbeing central to the KOKUYO model. We want our employees unleash their inner uniqueness and creativity in their work, yielding insights and ideas that they can then pitch to society.
To promote employee wellbeing, we are shifting to a mindset that places more value on employees’ time and promoting employee empowerment and growth. We commit to building a workplace that accommodates diverse workstyles and that empowers employees to develop their potential and build their career.

Improve Wellbeing among External Stakeholders

To improve wellbeing among external stakeholders, we will accelerate our process for developing products in line with our concept of inclusive design. We will use HOWS PARK as a testing ground for us to pilot our inclusive-design initiatives. At HOWS PARK, a diverse team of individuals will stimulate each other’s creativity to develop inclusive products and services. To help improve wellbeing among diverse groups of individuals and the public at large, we will pitch our inclusive designs and our designs for the dialogue-based diversity office.

HOWS DESIGN, Our Approach to Inclusive Design*

  • *Japanese Only
HOWS DESIGN consists of four processes

HOWS DESIGN consists of four processes:

  1. ① Identify a social barrier
  2. ② Explore ideas for solving the problem
  3. ③ Test product samples
  4. ④ Test specific products or services
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