Values and History

User-Friendliness Through Quality Improvements and Sincerity

In our third year of business, we began manufacturing wacho account books ourselves. As writing instruments were shifting from brushes to pens, we used smooth, custom-made paper and committed to an exact 100-sheet count, setting us apart in a market where 96 or 98 sheets were common.

A Novel Approach: An Artwork Sheet Inserted in the Letter Pad

At the time, stationery typically featured popular paintings on the cover. We took a different approach by inserting a single artwork sheet inside the letter pad, allowing users to frame or display it even after using up the writing paper.

Document Storage Solutions in the Shift from Paper to Steel

As businesses grew larger and more complex during Japan’s period of rapid economic growth, the volume of paper documents surged. Rather than simply selling “steel boxes,” we adopted a strategy of also offering comprehensive document storage solutions.

Japan’s First Whole-Building Live Showroom

This groundbreaking initiative allowed visitors to see employees actually working with KOKUYO products, from office supplies to furniture and fixtures. It also served as an “experimental building,” where direct customer feedback was used to improve and develop products.

Comprehensive Office Research, Development, and Solutions

Amid the New Office Promotion Movement, which accelerated the reexamination of office environments, we established a research institute for studying products and spaces, began office consulting, and launched the research journal ECIFFO in 1988.

Convenience for Workers Through Technology

To better serve customers, our active use of technology in a network-based distribution business led to the establishment of Kaunet. By responding to our customers’ increasingly diverse needs, we continue to improve work environments.

Introducing the Work & Life Freedom Hub, Wide Open For All in The City

We opened part of our office building to the local community as an experimental space for working, learning, and living, creating a park, shop, coffee stand, and other spaces. By providing a place where people can talk with others or spend time at a relaxed pace, we create diverse and enriching interactions in an environment open to the city.