What do you picture upon hearing the word “primitive”?
Is it the “original” state, close to nature, the bare form before it is polished, refined, or developed?
Or the “primordial” state, which predates artificial touches?
For this year’s KOKUYO DESIGN AWARDS, we interpreted “primitive” as “redefined essence.”
If we return to the idea of “primitive” in order to create the future, what form of evolution can we imagine?
When we take a fresh look at our familiar materials, we may discover the possibility of further development.
By utilizing your unique perspectives and creativity, we can explore the “primitive” in each of us.
We invite you to show us the “essence” of the future.
Is it the “original” state, close to nature, the bare form before it is polished, refined, or developed?
Or the “primordial” state, which predates artificial touches?
For this year’s KOKUYO DESIGN AWARDS, we interpreted “primitive” as “redefined essence.”
If we return to the idea of “primitive” in order to create the future, what form of evolution can we imagine?
When we take a fresh look at our familiar materials, we may discover the possibility of further development.
By utilizing your unique perspectives and creativity, we can explore the “primitive” in each of us.
We invite you to show us the “essence” of the future.
NEWS
NEWOctober 12, 2023
October. 11, 2023
October. 5, 2023
WHAT IS
THE KOKUYO DESIGN AWARD?
KOKUYO DESIGN AWARD is
an international competition for product design
that aims to co-create with talented designers
and support their activities.
Since its establishment, excellent product designs have been selected from entries
that represent current social conditions,
and award-winning works have been turned into commercial products through co-creation
between KOKUYO developers and the award winners.
By delivering designs to the world
that breathe new life into the tools we regularly use in our daily lives and at work as reliable products,
KOKUYO aims to support the future activities of designers and at the same time,
bring you a tomorrow you can't wait for.
More than 20 years have passed since the founding of the award,
and more than 20 products have been created to date.
It is continuing to evolve as a project that conveys value reflecting the times,
and not simply as something to be selected and awarded.
JUDGES
Shogo Kishino
Representative of 6D-K /
Art Director and Graphic Designer
Tsuyoshi Tane
Founder of Atelier Tsuyoshi Tane Architects / Architect
Nao Tamura
Designer
Teruhiro Yanagihara
TERUHIRO YANAGIHARA STUDIO. CO LTD. / Designer
Satoshi Yoshiizumi
Principal of TAKT PROJECT Inc. / Designer
