POST-NORMAL

The world became new while we were totally unprepared for it.
Before we are given time to think carefully about things,
what we like, dislike, agree with, disagree with,
our once-familiar everyday life continues to change.
So we try to catch up with the changes, and in our rush
many ideas spring up and disappear.
What’s important in product design now
is to try to face the things around us anew.
To take a deep look at the value of continuing to be lastingly and broadly loved.
To end not only with an idea, but to think through every detail,
to be persistent, and give shape to a product.
ENTRY

NEWS

WHAT IS THE KOKUYO DESIGN AWARD?

The KOKUYO DESIGN AWARD is an international competition for user-centric design,
where the best of the best are actually turned into products for the consumer market.
Last year, we received a total of 1,377 entries from designers in more than 54 countries.
We are looking for more ideas to turn into actual products.
Make sure to submit your design for the KOKUYO DESIGN AWARD 2021.

THEME

POST-NORMAL

JUDGES

Ryosuke Uehara

Ryosuke Uehara

CEO, Art Director, & Creative Director
of KIGI Co.,Ltd.

Masashi Kawamura

Masashi Kawamura

Chief Creative Officer of Whatever Inc.

Tsuyoshi Tane

Tsuyoshi Tane

Founder of Atelier Tsuyoshi Tane Architects /
Architect

Teruhiro Yanagihara

Teruhiro Yanagihara

Designer

Yoshie Watanabe

Yoshie Watanabe

Art Director & Designer at KIGI Co.,Ltd.

SUBMISSION REQUIREMENTS

Register your entrant information, design information, and submit your design data using the ENTRY pages on this website.

PRIZES

PAST WINNERS

PAST WINNERS

INTERVIEWS WITH PAST WINNERS

INTERVIEWS WITH PAST WINNERS

FROM CONTEST TO MARKET

FROM CONTEST TO MARKET