KOKUYO STATIONERY POP-UP SHOP IN HO CHI MINH, VIETNAM TO OPEN
First experience-based exhibit in Vietnam to include the "Loose-leaf Buffet," where students can freely combine loose-leaf sheets to suit their learning style and preferences
KOKUYO Co., Ltd. (Headquarters: Osaka / President: Hidekuni Kuroda) announces that it will open a Pop-up Shop in Ho Chi Minh City, Vietnam for customers to encounter KOKUYO stationery, including products planned and developed in Vietnam that are popular with students, at Aeon Mall Tan Phu Celadon, a shopping mall in Ho Chi Minh City, for ten days from August 8 through August 17, 2025.
Pop-up Shop in Hanoi, Vietnam (held in April 2025)
As the value-added stationery market expands due to the growing need for self-expression through social media and other means, KOKUYO's stationery business aims to capture the market by enhancing its points of contact with customers and expanding its business domains not only in Japan, but also globally.
In Vietnam, KOKUYO stationery has been gaining a strong presence thanks to its high functionality and sophisticated design. It has received particular support from junior and senior high school students, with more than 2,100 groups of customers purchases recorded across Pop-up Shops held in Ho Chi Minh City in August 2024 and Hanoi in April 2025.
At the event, a variety of test areas are provided where visitors can experience the appeal of KOKUYO stationery. A writing test station will be set up, allowing guests to try out the smooth writing feel and vibrant colors of the Campus Gel Pen, as well as the premium writing quality of the Japan Paper Series notebooks. In addition, the Loose-Leaf Buffet, where visitors can freely choose and combine loose-leaf sheets to match their study styles and preferences, will be available in Vietnam for the first time. This hands-on experience will help students discover a learning style that is best for them.
The store will offer a wide lineup of approximately 400 items, primarily featuring products that have been well-received for their functionality and design at previous Pop-up Shops. These include collaboration items with Crabit, a popular stationery and lifestyle store in Vietnam, as well as the Earth Color series, themed around natural earth tones.
1. Examples of products
(1) Campus Gel Pen
Pens with a smooth writing feel, quick-drying ink, and a soft grip that extends close to the pen tip. The body has a simple design, and it is available in eight colors that are easy to use for studying and various other situations.
(2) Japan Paper series
A series featuring Japanese-made Campus notebook paper with lines tailored to Vietnamese specifications. It retains the comfortable writing feel of Campus notebooks, which is suitable for any type of writing instrument, and features a variety of designs on the cover that include beautiful seasonal views of Mount Fuji and a series featuring illustrators popular with students.
(3) Crabit × KOKUYO collaboration Series
Crabit Notebuck is a stationery brand established in 2015, and its notebooks and planners with story-telling illustrations and trendy designs are highly acclaimed among Vietnamese students. The cover design is from the "Land of Too Shy" series, an original design developed through this collaboration.
(4) Earth Color series
A stationery series that uses the colors of the earth--tree green, earth brown, and water blue--as its key colors.
2. Creating a unique shopping space
The Pop-up Shop offers a shopping space where customers can have unique experiences, featuring a writing station where customers can try out paper from the Japan Paper Series. They can also test the smooth writing feel and vibrant colors of the Campus Gel Pen. The Loose-Leaf Buffet, where customers can freely combine sheets to match their study styles and preferences, is being introduced in Vietnam for the first time. The shop offers a shopping space where customers can discover stationery that is just right for them through a truly unique shopping experience.
The writing test area
3. Novelty Gifts
Purchases of 299,000 Vietnamese dong or more will receive a free tote bag (not for sale) featuring the Campus Notebook 50th anniversary design.
(Left) Tote bag sample (Right) Opened tote bag
4. Overview of Vietnam Pop-up Shop
Period: August 8-17, 2025, 8:00 a.m.-10:00 p.m. (in accordance with mall hours)
Location: Aeon Mall Tan Phu Celadon Ground floor event space (SC4)
30, Bo Bao Tan Thang Street, Son Ky Ward, Tan Phu District, Ho Chi Minh City
Area: Approximately 85㎡
Admission fee: Free
Please see the official Instagram/Facebook for details.
KOKUYO VIETNAM Official Instagram
https://www.instagram.com/kokuyo_vn/
KOKUYO VIETNAM Official Facebook
https://www.facebook.com/CampusVietnam/?locale=vi_VN
*The information contained in this release is current as of the date of the announcement and is subject to change without prior notice.
