First Joint Exhibition! KOKUYO and Lamex to Participate in the Chinese Interior Trade Fair Shenzhen International Furniture Exhibition
Proposing new possibilities for the office of the future under the theme of
"No Space - A Boundless Workplace with Unlimited Possiblities"
KOKUYO Co., Ltd. (Headquarters: Osaka/CEO: Hidekuni Kuroda) will be exhibiting at the "Shenzhen International Furniture Exhibition," an interior trade fair to be held at the Shenzhen World Exhibition & Convention Center (Shenzhen World) from March 16 - 19, 2025, in a joint exhibition with KOKUYO and Lamex, an office furniture brand that is mainly sold in China and ASEAN countries.
Exterior of the KOKUYO and Lamex exhibition booth
Lamex is a Hong Kong-based office furniture brand established in 1977. It is a Hong Kong brand with excellent quality and reliability that has expanded to all major cities in China as well as 20 countries in Southeast Asia, the Middle East, and Africa. Lamex became a member of the KOKUYO Group in 2022.
The Shenzhen International Furniture Exhibition is an industry event that has a significant influence on the office furniture market in Asia. At the KOKUYO/Lamex exhibition booth, which was designed under the theme of "No Space - A Boundless Workplace with Unlimited Possibilities," visitors can experience the possibilities of new office spaces through innovative booth design and an immersive musical performance. Furthermore, both brands will demonstrate the possibilities of office design in the future through layout proposals utilizing AI technology as well as a collaborative forum with design firms that will discuss office design trends from an environmental protection perspective.
1. Overview of the Shenzhen International Furniture Exhibition
・Name: Shenzhen International Furniture Exhibition
・Dates: March 16 - 19, 2025
・Location: Shenzhen World Exhibition & Convention Center (No.1 Zhancheng Road, Fuhai Street, Bao'an District, Shenzhen, Guangdong, China)
・KOKUYO/Lamex Booth Number: 13M01
・Organizer: Shenzhen Furniture Association
・URL: https://www.szcreativeweek.com/
2. Highlights of the KOKUYO/Lamex Exhibition
(1)Innovative booth design that redefines the boundaries of space
A modular open structure was chosen based on the concept of "No Space." Functional areas are divided by a matrix of white metal pillars while maintaining a sense of fluidity and transparency in the space. Furthermore, a special transparent material was used to emphasize the concept of "No Space," effectively blocking out external interference while allowing clear visibility of movement within. The use of translucent motorized curtains also allows for a design that flexibly changes the boundaries of the space.
(2)Three elements that allow visitors to experience the office of the future
・Reproduction of a workplace setting through musical performance
Employees from KOKUYO Furniture (China) and Lamex will perform an original musical to allow visitors to experience a creative and lively workplace environment through office furniture.
・Office design proposals utilizing AI technology
Working with AI technology partner Ark.AI, AI will propose optimal layouts in real time using algorithms to demonstrate new possibilities for office design.
・Joint forum held with design firms
An "Office Design Trend Forum" will be held in the exhibition area in collaboration with renowned design firms such as M Moser (Moser Design), Robarts Spaces, Atelier Global, and STARZ PASHA. The forum will discuss office design in the future from an environmental protection perspective, including the use of sustainable materials and flexible space planning.
Reference
・About Lamex
Lamex is an office furniture brand established in Hong Kong, China in 1977. It has been deeply involved in the Chinese office market for 48 years with the mission of "promoting the evolution of space through design." It provides solutions that enable companies and individuals to create healthy, flexible, and sustainable office environments.
Official website: https://www.lamex.com/
*The information contained herein is current as of the date of publication, which is subject to change. Please note that the information is subject to change without prior notice.
*The company names, service names, and product names listed are the registered trademarks or trademarks of their respective companies.
