LONG-TERM VISION CCC 2030
VISION LONG-TERM VISION CCC 2030
In February 2021, we unveiled CCC 2030, a long-term vision in which we aim to achieve 500 billion yen in net sales by 2030 by shifting to the Forest-Type Management Model. The main theme of this vision is to become a diverse “forest” of businesses that grows sustainably. We also unveiled a new purpose statement, “Presenting a tomorrow you can’t wait for,” which expresses our role in building a self-directed, collaborative society. This vision requires radical organizational reform, including a change in corporate culture, organizational processes, how we allocate talent, and how we unleash the potential of every employee. Committing to such change, we held a yearlong process of discussions. During this process, we reaffirmed our values upon which we will expand our business fields: Co-creation with empathy, a culture of experimentation, and designing experiences.
KOKUYO’s new business model: The Forest-Type Management Model
- Our philosophy
- be Unique.
- Presenting a tomorrow you can't wait for.
with empathyA culture of