Not just
convenient; time-generating

Some people work in offices. Others in outer space. We want to serve all working people. Combining our accumulated data, we strive to enhance the customer’s experience.

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Iconic Example of E-commerce

Kaunet*Japanese Only Available for purchase and delivery anytime. As it should be. KOKUYO’s corporate office supply e-commerce service carries a wide-ranging lineup of over 26 million items.

KOKUYO’s history shows
how much we’ve grown

E-commerce

1905

How we got here

Delivering
convenience
to support
working people

In 2000, Kaunet Co., Ltd. was established with KOKUYO's investment. It began with a mission to bring convenience to distributors and customers alike, defined by a spirit of service that puts people first.

  1. 01
    Spread of the internet
    It all began in 1997 with
    Benrinet, a tech-driven
    purchasing management system

  2. 02
    The tides of time
    It was launched to support the local distributors who were deeply rooted in their
    communities

  3. 03
    Catalog’s first issue
    Kaunet’s first catalog
    was published     in 2000

  4. 04
    Launch of mail-order service
    The Kaunet service for
    mail-order office supplies
    launched in 2001

  5. 05
    From offices to lifestyles
    The monitoring survey service MONITOR KAUNET
    launched in 2007

  6. 06
    Commercialization based on
    customer feedback
    Direct feedback from
    members     lets us face issues head-on

2020

Today’s efforts

Sustainable
product planning
with our customers

Kaunet has always delivered the essentials and nice-to-haves. Now, we look beyond immediate needs and troubles to create sustainable products that elevate the customer experience.

  1. 07
    Inclusive product planning
    We give shape to
    individuals’ excitement
    through discussions
    with diverse people

  2. 08
    Receiving and acting on feedback
    Kaucore Premium leverages original craftsmanship to resolve
    issues for working people

  3. 09
    Customer experience first
    We refine our CX design to
    make seamless purchase and delivery the everyday standard

  4. 10
    Used notebook reuse
    We think and learn with
    children     through Tsunage
    Loopa    , our environmental
    study program

  5. 11
    Production, distribution, and sales responsibility
    Our Loopla service
    recycles office plastics to eliminate waste and fuel the
    next cycle of creation

20XX

Toward the future

Taking the purchasing
experience to the next level with technology

As a united company, we aim to leverage technology to offer more convenient, surprising, and enriching experiences to our customers. That is the kind of company we aspire to be.

  1. 12
    Technology delivers the goods
    Our aspiration:
    to create an EC system that delivers what you want before
    you ask for it

  2. 13
    Training digital professionals
    We’re taking the lead in nurturing competent, digitally
    literate professionals

  3. 14
    Innovating logistics systems
    By driving digital transformation, we’re automating warehouses forsmarter daily logistics
    operations

  4. 15
    Fully leveraging AI and data
    By leveraging logs, reviews, and data infrastructure, we’re building KOKUYO’s new marketing engine

  5. 16
    KOKUYO’s big e-commerce experiment
    With technology, we actually generate time for working people
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