Doing what we do best - creating experiences.

Close to the
spirit of creation

We drive innovation that creates the next spark of excitement. With customers always in our hearts and mind, we research and experiment, learning from every failure. Every challenge we take on reveals the real-world value of the next step.

An international product competition
pushing designers to grow
Co-creation with winners leads to new products KOKUYO DESIGN AWARD

Features

  • Discovering and supporting talented designers
  • Selecting annual themes that reflect current social trends
  • Co-creating with award winners and exploring commercialization

A place for contemplation,
discovery, and experiences
A shop and café for discovering the ideal lifestyle THINK OF THINGS

Features

  • A shop and café produced by YOHAK DESIGN STUDIO
  • Offering original products and carefully selected items
  • An integrated café space dedicated to reflection and ideation

KOKUYO’s research and design lab Research key phrase: “self-directed, collaborative society” KOKUYO Research Lab

Features

  • Conducting research focused on “self-directed, collaborative society”
  • Sharing research findings through publications and events

A project born of passion,a brand for the life and spirit New lifestyle ideas starting from the sauna SAUNA BU

Features

  • Growing out of an in-house employee club
  • Offering new lifestyles inspired by sauna culture
  • Developing products driven by user-centric design principles

KOKUYO’s
inclusive designs
To eliminate societal barriers HOWS DESIGN

Features

  • Involving a diverse spectrum of lead users from the planning stage
  • Designing innovative solutions to eliminate social barriers

A members-only work lounge for diverse workstyles Building a casual community Creative Lounge MOV

Features

  • Offering a members-only work lounge located in Shibuya Hikarie
  • Bringing together people across generations, nationalities, and industries
  • Fostering meaningful networking and interaction through community events

View other cultural elements