Thinking "Placemaking" in Asia :New Project "SIROSIRO" Launches with "SIROSIRO Garden" Event in Bangkok, Thailand Opening Nov 11
1. "SIROSIRO Garden": Experiential pop-up events hosted across various Asian cities.
2. "SIROSIRO" Magazine: A free, tri-lingual publication (Japanese, Chinese, and English)
scheduled to launch in 2027 and be published twice a year.
3. Social Media Channels: Official accounts on Instagram and Xiaohongshu (Rednote), delivering
the latest project updates and exclusive original content.
1. SIROSIRO Garden
The venue, 965BKK, is housed in a historic, nearly 200-year-old Chinese merchant house in Talat Noi, Bangkok’s Old Town. The program will feature talk sessions on weekday evenings and workshops on Saturday, the final day. It will also include a market and exhibitions featuring independent bookstores and other participants from Tokyo and Bangkok. The four-day event will use books as a starting point for conversations that cross national and disciplinary boundaries.
Overview of the Launch Commemorative Conference in Bangkok (November 2026)
• Date(s): November 11–14, 2026
• Venue: 965BKK (Talat Noi, Bangkok, Thailand)
• Location: 965 Soi Wanit 2, Talat Noi, Samphanthawong, Bangkok 10100
• Admission: Free
• Main programs (tentative):
o Talk (evenings, November 11–13): A dialogue on “Places and Ecosystems” between Editor-in-Chief Shotaro Yamashita
and domestic and international guests
o Workshops (November 14): Workshops led by forager and designer Katsunobu Yoshida and others, using “place” and
“foraging” as points of departure
o Market (throughout the event): A market bringing together independent bookstores and others from Tokyo and Bangkok
• Speakers: To be announced on official social media channels
• Organizer: YOKOKU Laboratory, KOKUYO CO., LTD.
• Planning and production: blkswn publishers Inc.
• With the cooperation of: 965BKK
Note) Program details, speakers, and how to participate will be announced on the official website and social media accounts .
・Official Website:https://sirosiro.asia/
・Instagram:https://www.instagram.com/sirosiro.asia/
・Xiaohongshu (Rednote):https://www.xiaohongshu.com/user/profile/6abf924a000000000301d3f9
2.New "SIROSIRO" Magazine to Launch on November 11
The magazine is designed in an unique A4-variant format, spanning 144 all-color pages. The editorial team brings together leading creative minds, led by Editor-in-Chief Shotaro Yamashita (Head of YOKOKU Research Institute), alongside Content Director Kei Wakabayashi (blkswn publishers) and Art Director Hiromi Fujita.
3.Social media “SIROSIRO”
(1) About SIROSIRO
SIROSIRO is a media platform that focuses on the connections among people, culture, and environment—the ecosystems—behind spaces across Asia, exploring how “places” come into being. Having created the “vessels” of space, including furniture and offices, KOKUYO is stepping back for a moment from the perspective of those who create spaces to observe and document places that are already thriving. The name “SIRO” comes from “siro,” a term used by foragers in the Tohoku region to refer to a location where mushrooms grow. It encompasses the entire network of organisms and minerals in the mountains and forests that supports the growth of mushrooms. Its tagline is “Art & Ecology of Places.” SIROSIRO will be published in Japanese, English, and Chinese. Details of the inaugural issue will be announced at a later date.
(2) Comment from SIROSIRO Editor-in-Chief Shotaro Yamashita
We can create a space, but turning it into a “place” is not easy. That is something I have felt precisely because I have spent so many years working in spatial design. With SIROSIRO, we will step out of our usual role as creators of spaces, walk through cities across Asia, and carefully observe the connections among the people, cultures, and environments that give those places life. As our first step, we will hold a gathering in Bangkok to think about the concept of places through books. I look forward to speaking directly with everyone coming together from across Asia at 965BKK, a building layered with 200 years of history.
4. Planning and Operating Organizations
・YOKOKU Reserch Institute
YOKOKU Research Institute serves as the strategic compass for KOKUYO's corporate activities. We strive to increase the "resolution" of our future—transforming vague possibilities into a clear, actionable vision. By continuously updating our future scenarios, we focus on the realization of A seIf-directed coIIaborative Society.
https://yokoku.kokuyo.co.jp/
・blkswn publishers Inc.
A content label whose mission is to question what is taken for granted today and “Re-Imagine” alternative possibilities for all kinds of things, producing content across media including magazines, websites, video, events, and travel. Its books include Introduction to the Fandom Economy: From BTS to the Creator Economy and the Metaverse (June 2022), Editing Proposals (March 2022), and The Anthropology of Work [Printed Edition]: Eight Dialogues on Work and Freedom (June 2021), among others. It also plans and produces podcasts including “Metaverse etc.”.
https://blkswn.tokyo/
*The information in this release is current as of the date of the announcement. Please note that it is subject to change without prior notice.
*The company names, service names, and product names listed are the registered trademarks or trademarks of their respective companies.