What do you picture upon hearing the word “primitive”?
Is it the “original” state, close to nature, the bare form before it is polished, refined, or developed?
Or the “primordial” state, which predates artificial touches?
For this year’s KOKUYO DESIGN AWARDS, we interpreted “primitive” as “redefined essence.”
If we return to the idea of “primitive” in order to create the future, what form of evolution can we imagine?
When we take a fresh look at our familiar materials, we may discover the possibility of further development.
By utilizing your unique perspectives and creativity, we can explore the “primitive” in each of us.
We invite you to show us the “essence” of the future.
SUBMISSION REQUIREMENTS

NEWS

WHAT IS
THE KOKUYO DESIGN AWARD?

KOKUYO DESIGN AWARD is
an international competition for product design

that aims to co-create with talented designers

and support their activities.

Since its establishment, excellent product designs have been selected from entries

that represent current social conditions,

and award-winning works have been turned into commercial products through co-creation

between KOKUYO developers and the award winners.
By delivering designs to the world

that breathe new life into the tools we regularly use in our daily lives and at work as reliable products,

KOKUYO aims to support the future activities of designers and at the same time,

bring you a tomorrow you can't wait for.

More than 20 years have passed since the founding of the award,

and more than 20 products have been created to date.
It is continuing to evolve as a project that conveys value reflecting the times,

and not simply as something to be selected and awarded.

THEME

JUDGES

Shogo Kishino

Shogo Kishino

Representative of 6D-K /
Art Director and Graphic Designer

Tsuyoshi Tane

Tsuyoshi Tane

Founder of Atelier Tsuyoshi Tane Architects / Architect

Nao Tamura

Nao Tamura

Designer

Teruhiro Yanagihara

Teruhiro Yanagihara

TERUHIRO YANAGIHARA STUDIO. CO LTD. / Designer

Satoshi Yoshiizumi

Satoshi Yoshiizumi

Principal of TAKT PROJECT Inc. / Designer

SUBMISSION REQUIREMENTS

Register your entrant information, design information, and submit your design data using the ENTRY pages on this website.

PRIZES

PAST WINNERS

PAST WINNERS

INTERVIEWSWITH PAST WINNERS

INTERVIEWS WITH PAST WINNERS

FROM CONTESTTO MARKET

FROM CONTEST TO MARKET
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