KOKUYO DESIGN AWARD 2012 ENGLISH

DESIGN AWARD NEWS

2012.09.26: Announcing results of the initial judging!
Entries that have passed the initial judging is listed here.
2012.06.30: Entry and work registration have ended. We thank you for all of your applications.

: The Campus Notebook has been present in all kinds of study environments since 1975.

Now 37 years since its introduction, the Campus brand has been renewed to include not only notebooks, but a wide range of stationery, study furniture, and interior spaces designed to support the learning process.

We seek fresh and exciting designs that will expand the Campus brand's product range and enhance the brand's key attributes; pursuing convenie ncy and efficiency while also stimulating the user's learning awareness and help it grow.

The theme is "More than just notebooks!"

We eagerly await your design ideas for non-notebook learning aids that awaken the creativity and curiosity of the user as they continue to use the product over time. Successful design should fuse idealism (dream) with reality to form viable products that will further broaden the realm of the Campus brand.

Application Categories

General Description

Registration:	Monday, April 2, 2012 - Friday, June 29, 2012
Work Submission:	Monday, April 2, 2012 - Friday, June 29, 2012
Categories:	Stationery excluding notebooks / Furniture for home study, schools and public educational facilities
Awards and Prizes:	Total Prize Amount ¥4,500,000 Grand Prize (one winner) ¥2,000,000 Special Mention (five winners) ¥500,000 each * Prizes are awarded without regard to category. * It is possible that not all prizes will be assigned (In the event of no entry being eligible for a specific prize). * Prizes amounts include income tax.
Eligibility:	This competition is open to all individuals, groups, businesses or organizations regardless of age, gender, occupation or nationality. Entries must not have been previously released elsewhere (either in Japan or overseas).
Number of entries permitted:	Unlimited
Method of Judging:	Initial Judging： Based on the submitted [Presentation Sheet]. Final Judging：Based on the submitted [Presentation Sheet] and [Model].
Judges：	Yoko Kawashima (Itochu Fashion System Co.,Ltd.) Gwénaël Nicolas(Curiosity Inc. Representative) Kashiwa Sato (Samurai Inc. Representative) Kinya Tagawa (Takram design engineering Representative) Akihiro Kuroda (KOKUYO, President and CEO) > For Judges Profile, click here
Organizer:	KOKUYO Co., Ltd.
Sponsor:	AXIS Design Magazine

Submission Documents for Initial Judging

1.Presentation sheet (A3 aligned vertically)

Describe the work, using a single sheet of A3 paper (297 mm , 420 mm) aligned vertically.
Provide the information indicated below on the front of the sheet.
Only one side of the sheet may be used.
No additional pages are permitted.
Entries must be in Japanese or English.

Sample Submission:

*: Using a staple, attach [the application form] to the top-right corner of [the presentation sheet], with the front side of the application form facing out.

*: Do not roll or fold the sheet, or attach to cardboard or thick paper.

○Required information

Title of the work	：	position at top left
Common designation of the work	：	position at top left (e.g., scissors, folding chair)
Concept	：	position top-right corner （Who are the intended users? How will it benefit them? Explain these ideas clearly.）
Overall picture	：	position anywhere (computer-generated 3D image, photograph of model, drawing, etc.)
Three side views	：	position anywhere
Dimensions	：	position anywhere

*Feel free to add any additional information you need to explain the proposal.
*Do not provide any information on the front that could be used to identify the entrant.

2.Application form (A4 aligned vertically)

Click on [Fill out your application form], then enter such information as Title of the work in the "Content of Application" fields.
After filling out the necessary fields, please print out the application form, affix your handwritten signature and/or name stamp, and attach the form to the back of your [presentation sheet] with a staple.
Please refer to the information given below when choosing [Work Categories].

Work Categories：

Paper products, files	File Folders・Memo Pads・Post-it type (sticky)Notes・Envelopes・Drawing Paper・Stationary for Letter Writing ・Bookmarks・Business Cards・Diaries and Journals・Photo Albums * We are not accepting entries related to notebooks.
Stationery, office supplies	Glue, tape, staplers, hole punches, paper clips, scissors,cutters, notice boards, finger stalls, personal seals, magnets, name badges, whiteboards, book covers, photo frames, business card containers, elastic bands
Writing implements, correction implements	Pens, pencils, brushes, erasers, correction tape, pencil sharpeners, caps, ink slabs, palettes
Tools for Drafting or design	Rulers, tape measures, compasses, magnifying glasses, poster cases, paints and materials
Desktop Organization	Trays, pencil cases, pots and boxes, desk mats, book stands
PC and Office Appliance Related Products	Mice, Mouse pads, USB-related articles, toner, copier/printer paper, memory media, CD cases, PC accessories, shredders, printers
Furniture for home study	Desks, Living Room Furniture, Dining Room Furniture, Other learning/studying-related furniture
Furniture for schools	School Desks and Chairs, Specialized Classroom Furniture, etc.
Furniture for public educational facilities	Furniture for libraries, museums and other public educational facilities
Other

Click here for the Application Form Completion Homepage.

* Work registration has ended.

Prior to submitting works it's necessary to register as an entrant.

* Entry has ended.

Submission Documents for Final Judging

* These instructions are only applicable to entrants that were successful in the initial judging.
We plan to provide these details to said entrants in late August 2012.

1.Presentation Shee (A3 aligned vertically)

Entrants passing the first round will be allowed to refine their presentation sheets.

2.Model

・Models may be real-sized (for smaller items) or scaled (for furniture, etc.)
・Entrants must arrange for the creation of their models. To help defray this cost, the organizer will provide 30,000 yen (including tax) to all entrants.
・Models will not be returned to applicants.

Cautions concerning entry and rights

○: Submissions must be the original work of the entrant and not have been made public either in Japan or overseas.

○: Works entered must not have been (or be) entered in other competitions. They must also not be exhibited publicly elsewhere without the agreement of the organizer.

○: If a work is selected for an award, all corresponding rights relating to patents, utility models, designs, trademarks, or copyrights (including the rights specified in Article 27 and 28 of the Copyright Act of Japan) in Japan and all other countries will reside with the organizer. The entrant agrees not to exercise his/her moral rights to the work. Payment for the transfer of these rights will deem to have been made in the form of the prize money determined by the organizer.

○: All rights (intellectual property rights, etc.) and obligations relating to works not selected for awards will in principle reside with the entrants.

○: Entrants should take steps to protect their rights as necessary.

○: If a work has the same (or extremely similar) design as an article that has already been made public, or if it infringes upon the intellectual property rights of a third party (even if this infringement occurs after the work has been entered), any award for it may be withdrawn, even after the winners have been announced.

○: The organizer may ask the entrant questions about the work during the judging process or when applying for rights in conjunction with the launch of the work as a commercial product.

○: Any decisions that must be made concerning matters not addressed in the entry guidelines will be made by the organizer. If an entrant does not agree with the decision, he/she may withdraw his/her entry. In such a case, the organizer will not be held liable for any expenses incurred in conjunction with the entry of the work/works.

○: Although the organizer will take all reasonable precautions when looking after and transporting works after they have been submitted, it will not be held liable for any damage or loss resulting from natural disaster or other unforeseen event.

○: Works (presentation sheets and models) submitted will not be returned.

○: All rights relating to exhibition or publication will reside with the organizer.

○: Works turned into commercial products may be partly altered if deemed necessary.

○: Award-winning minors must have a parent or guardian sign (or seal) a letter of consent.

Yoko KawashimaItochu fashion system Co.,Ltd.

: Born 1961 in the city of Niigata. Graduated from Waseda University, School of Commerce and completed the merchandising course at Bunka Fashion College. Joined Itochu Fashion System in 1984. Currently analyzes consumer and market trends from a fashion perspective. Adjunct Lecturer at Tama Art University; serves on the panel of judges for the G-mark. Writes a weekly column in Yomiuri Shimbun entitled "Kurashi ni gohōbi (Presents for living)" and regularly contributes articles for various media, including MJ, Senken Shimbun, Asahi Shimbun, and Brain. Author of books including　The BEAMS Strategy (PHP), The Isetan People (Nikkei), Brand Designs (Bungeishunju), The Toraya Brand Story (Tōyō Keizai), The Rules of Issey Miyake (Nikkei) and many others.

Gwénaël NicolasRepresentative, Curiosity inc.

: Born 1966 in France. Graduated from ESAG (Paris) in 1988 with a degree in interior design, followed by a degree in industrial design at the Royal College of Art (London) in 1991, after which he relocated to Japan. Founded the design studio Curiosity in 1998. Based in Japan, he is active internationally in interior design, architecture, product design, and package design. Works include light-based installations (e.g., Swarovski Crystal Palace); he is the recipient of the 3rd KU/KAN award for the Lexus RX Museum and Light-Light. He served as show designer for Tokyo Designers Week 2010, overseeing directorial decisions regarding space and the event image. His latest work is the bottle design for the first Swarovski perfume "Aura," to be launched in March this year. Other recent works include the MIXX Bar & Lounge at the ANA InterContinental Hotel, the Longchamp store, and Kanebo's Sensai Select Spa.
http://www.curiosity.jp

Kashiwa SatoRepresentative, Samurai inc.

: After working for HakuhodoInc., Japan's second largest advertising agency, established the "Samurai" creative studio in 2000. His major works are TV commercial films (ex. Honda's Step Wagon), designing art works for musicians (ex. SMAP and Mr. Children), from product development to advertising campaign (ex. Kirin Beer and Kirin Beverages), creating visual identity and space direction (ex. TSUTAYA TOKYO ROPPONGI), product design of cellular phones (FOMA N702iD, N703iD and Kids Phone F801i), creative direction (ex. UNIQLO SOHO NY, UT STORE HARAJUKU.), creating corporate identity (Rakuten Group and First Retailing), art direction and creating the characters "Kebo and Mocchi" for NHK Educational TV program "Let's Play in English," creating the symbol for the National Art Center, Tokyo, engagement in renewal projects of Meiji Gakuin University and Fuji Kindergarten, and so on. His expanding visions and total creative works by visual creative abilities in various fields is highly acclaimed.
One of his latest work is totally producing Senri Rehabilitation Hospitalattracts a big attention as a project to propose new possibilities for medical environment. His typicalbook is "Kashiwa Sato's Ultimate Method for Reaching The Essentials" published by Nikkei PublishingInc., and "Kashiwa Sato × 31 Top Runners" published by Shueisha, Inc. is latest of his book. He received many prizes such as Mainichi Design Award, Tokyo ADC Grand Prix, Asahi Advertising Award, KamekuraYusaku Award, Japan Package Design Award Gold Medal.
He is also a visiting professor of Tama Art University, member of Tokyo Art Directors Club, Tokyo Type Directors Club, and Japan Graphic Designers Association.
http://kashiwasato.com/

Kinya TagawaRepresentative, Takram Design Engineering

: Graduated in 1999 from the University of Tokyo, Faculty of Engineering, before completing his master's degree at the Royal College of Art in the UK in 2001. He joined Leading Edge Design in 2001 before going on to found Takram Design Engineering in 2006. He designs and engineers a wide range of products, from software to hardware, based on a novel method called design engineering. Major projects include the development of the tagtype thumb input device, the user interface design for NTT DoCoMo's "i-concier" and "i-Widget," and planning, design, and development of Muji's "MUJI NOTEBOOK." Recipient of numerous awards, including Microsoft Innovation Award 2007 Grand Prix and the red dot award: product design 2009 in Germany.
http://www.takram.com/

Akihiro KurodaPresident and CEO, KOKUYO Co., Ltd.

Entry number：
KDA2012-374VJM-1652	KDA2012-526KDB-1276
KDA2012-708PQY-2430	KDA2012-708PQY-2442
KDA2012-579WQJ-2022	KDA2012-032BTS-1308
KDA2012-443WSS-1102	KDA2012-996LOY-1585
KDA2012-241RQN-15032	DA2012-110HSM-2419
KDA2012-749WUA-2270	KDA2012-765EJY-1678z

Address for Submissions and Inquiries

KOKUYO DESIGN AWARD Office: Roppongi 5-17-1 Axis Building, Roppongi, Minato-ku, Tokyo, Japan 〒106-0032
MAIL：contact@award.kokuyo.co.jp

Application Categories

General Description

Application Process

1.Entry

2.Work Submission

Submission Documents for Initial Judging

1.Presentation sheet (A3 aligned vertically)

Sample Submission:

○Required information

2.Application form (A4 aligned vertically)

Work Categories：

Submission Documents for Final Judging

1.Presentation Shee (A3 aligned vertically)

2.Model

Commercialization

Cautions concerning entry and rights

Handling of personal information

Address for Submissions and Inquiries

KOKUYO DESIGN AWARD Office

Yoko KawashimaItochu fashion system Co.,Ltd.

Gwénaël NicolasRepresentative, Curiosity inc.

Kashiwa SatoRepresentative, Samurai inc.

Kinya TagawaRepresentative, Takram Design Engineering

Akihiro KurodaPresident and CEO, KOKUYO Co., Ltd.

Address for Submissions and Inquiries