Campus Evolves into a Brand for "Ways of Studying," Beyond Notebooks

Becoming a brand supporting personalized studying methods for every student through Study Recipes, a blend of methods and stationery that makes learning easy, enjoyable and clear

KOKUYO Co., Ltd. (Headquarters: Osaka/President: Hidekuni Kuroda) announces that Campus, including the Campus Notebook which marks its 50th anniversary this year with cumulative sales of over 3.7 billion units as of the end of 2024, has been refreshed from September 2025 into a "ways of studying brand" that supports students' learning, rather than solely a notebook brand. Along with this transition, KOKUYO launched Study Recipes, a collection of tips and ideas for learning using stationery, designed to help students discover their own unique ways of studying. These study methods are introduced both online and in stores through products, supporting students to discover new approaches to learning.

Since its launch in 1975, Campus Notebooks have supported the "writing" aspect in the scenes of working, studying, and living for many customers. As we evolved with times and as the brand celebrates its 50th milestone year, we asked ourselves what responsibility we should fulfill through Campus for the future. By reexamining the brand from its foundations, we reaffirmed our aspiration to broadly and deeply support students' learning. Building on the know-how we have cultivated by closely observing learners and accompanying their studies through notebooks, and leveraging the strengths of a comprehensive stationery manufacturer, we aim to transform Campus into a brand that provides positive "ways of studying" to students worldwide who live in an uncertain and unpredictable era. Through stationery, a familiar and universally accessible tool, KOKUYO will continue to support students preparing to succeed in the future, standing by them with the new Campus as we embark on the challenge of the next 50 years.

The new Courses of Study call for a shift from the conventional memorization-centered learning to active learning and continuous learning through trial and error, placing greater emphasis on creativity, thinking skills, and decision-making skills, in light of the rapid spread of digital technologies and globalization (*1). In reality, however, while opportunities to access information have increased dramatically and the range of learning choices has expanded, many students struggle to find the learning style best suited to them and often lack confidence. KOKUYO believes that in this age of information overload, providing learning support tailored to each individual has become increasingly important. The renewed Campus brand combines 50 years of accumulated expertise in writing with knowledge of student learning, to become a "ways of studying brand" that maximizes the potential of every student and creates new value.

Campus brand site: https://www.kokuyo.com/en/stationery/lp/campus/

(1) Concept

Bringing joy to learning

Learning should be easy and fun. It should make sense.
It should inspire you to think, "I can do this."

With 50 years of experience leading the Japanese notebook market,
Campus has drawn insights from countless learners
and turned them into practical know-how.
That's how we create carefully curated combinations of
stationery and study methods to support diverse learning styles.

There's no single way to learn.
And there's always a way to make it better.
Let Campus help you find what works best for you.

(2) Brand Color

"Campus SKY BLUE"
A blue that transforms study time,
which may feel heavy or discouraging,
into a bright and clear world like the sky.

(*1) Source: Ministry of Education, Culture, Sports, Science and Technology "Elementary and Secondary Education Subcommittee, Document 1, Special Committee on Curriculum Planning, Summary of Key Issues/2. The Vision of the New Courses of Study (November 2015)"
https://www.mext.go.jp/b_menu/shingi/chukyo/chukyo3/siryo/attach/1364316.htm

*The information contained in this release is current as of the date of the announcement and is subject to change without prior notice.
*Company names, service names, and product names mentioned herein are registered trademarks or trademarks of their respective companies.