Campus Launches as a Global Brand for “Learning styles”: Evolving into a Brand That Responds to Diverse Forms of Learning, as Visualized by a Survey Across Five Countries

Updating logo and notebook cover designs for the first time in 15 years and launching new products
November 04, 2026 | Stationery, Products/Service

KOKUYO CO., LTD. (Head Office: Osaka, Japan; President: Hidekuni Kuroda) announces that its “Learning styles” brand, Campus, will update its logo and notebook cover designs for the first time in 15 years. The brand’s worldview will be completely renewed as Campus evolves into a global brand that addresses diverse approaches to learning and meets the needs revealed by a student survey conducted in five countries, including Japan, to support students in overcoming challenges together. In conjunction with this, notebooks featuring new ruled lines designed to reflect changes in learning environments, limited-edition kits, and other products will go on sale starting November 11, 2026.

Campus visual identity

1. The Learning Campus Should Support, as Revealed by the Survey

As digitalization and AI rapidly transform educational environments, Campus believes that active learning involving physical engagement remains an essential part of the learning process. Campus underwent a renewal in September 2025, which marked its 50th anniversary, to transcend the boundaries of a notebook brand and become a “Learning styles” brand that supports each individual’s unique approach to learning. Following this brand update, KOKUYO conducted a survey in five countries on “Attitudes Toward Studying and Stationery” (November 2025 to February 2026, KOKUYO survey*) to gain a deeper understanding of the various ways students approach learning. The results revealed that students’ approaches to learning and the roles they expect stationery to play vary widely, extending beyond traditional attributes such as grade level and gender, and that these diverse needs exist not only in Japan but on a global scale. Based on these findings, KOKUYO reaffirmed the importance of supporting the various attitudes toward learning held by students around the world and providing shared value that transcends national borders and cultural differences.

Survey on “Attitudes Toward Studying and Stationery”

Survey on “Attitudes Toward Studying and Stationery”
*KOKUYO survey; Japan: n = 1,243 (November 2025); U.S.: n = 171, Thailand: n = 149, Malaysia: n = 198, China: n = 281 (February 2026)

At the same time, students today face various worries and struggles beyond their studies, concerning both their daily lives and their futures. Against this backdrop, Campus has redefined learning as “the process of gaining insights from all of life’s experiences to broaden one’s horizons and open up new possibilities.” Driven by the desire to be a presence that supports the lifestyles of all students, transcending national borders and differences in “Learning styles,” Campus has now established a unified global visual identity (VI), including a new logo, to completely update its worldview. In doing so, Campus aims to be a brand that always accompanies students as their closest partner while they grow through their struggles.

2. A New Symbol Born from “Ruled Lines” and a New Logo That Reflects the Times

Campus has updated its logo and worldview to reflect its history of supporting learners, beginning with notebooks, and its brand direction of supporting students’ entire lifestyles moving forward. The VI features “Borderless Line,” a motif inspired by the ruled lines of notebooks that can be considered the face of Campus. This motif expresses the brand’s commitment to supporting students who encounter obstacles such as failures and struggles as they learn, and to helping them overcome these challenges together. The logo design builds on elements from past logos, such as the connections between letters, while refining them to suit contemporary sensibilities. The result is an updated design that conveys the trustworthiness of a brand always there to support students, combined with a timeless, classic appeal that will remain beloved for generations to come.

Visual identity

Campus brand site: https://www.kokuyo.com/en/stationery/brand/campus/

3. Campus Notebook: First Update of Logo and Cover in 15 Years

As part of this brand evolution, the logo and cover design of Campus Notebook, the symbol of the Campus brand, have been updated for the first time in 15 years. Since its launch in 1975, the Campus Notebook has been updated to keep pace with the times. The new design retains the classic Campus Notebook features, such as the color scheme and the ruled lines on the cover, while presenting a fresh and more sophisticated look.

New Campus Notebook design

Survey on “Attitudes Toward Studying and Stationery”

New Campus Notebook design

4. New Product Highlights

As a partner dedicated to supporting each individual’s unique “Learning styles,” Campus has developed its new Campus Notebook (Blue Dotted Border) ruled notebook to respond to changes in the learning environments of junior high and high school students. In addition, limited-edition products will be launched to commemorate the updated logo, allowing students to experience the revitalized Campus worldview and adding a touch of color to students’ daily learning and lifestyles.

(1) As Free as a Blank Page, Yet Neatly Organized: The New Campus Notebook (Blue Dotted Border)

Campus has developed a new ruled notebook featuring fine, light blue borders to adapt to changes in today’s learning environments and support more self-directed learning. The light borders make the lines less distracting, offering the freedom of a blank page while providing just the right amount of guidance to naturally keep writing neatly organized. In addition to making it easy to adjust writing size, a margin line on the right side of the page allows for jotting down important points. This new standard notebook was developed to support the learning needs of today’s junior high and high school students, who require more efficient practice.

Campus Notebook (Blue Dotted Border)

Campus Notebook (Blue Dotted Border) usage example

(2) A Limited-Edition Kit to Add a Touch of Color to Students’ Daily Learning and Lifestyles: Campus Pouch with Mini Notebook

The Campus brand views learning as “the process of gaining insights from all of life’s experiences to broaden one’s horizons and open up new possibilities.” This goes beyond just academic study. Campus aims to expand the scope of the value it provides through stationery and other products. To symbolize this vision and commemorate the updated logo, a Campus Pouch with Mini Notebook will be available in limited quantities. The set includes a mini pouch that attaches to a school bag, a mini notebook featuring the new logo, a pinback button, and original stickers, some of which feature encouraging messages. It can be customized to carry small essentials such as earbuds or lip balm.

Campus Pouch with Mini Notebook