Birth of New Brand "Gloo" That Changes Concept of Sticking for Adhesive Products

Birth of New Brand 'GLOO' That Changes Concept of Sticking for Adhesive Products

On January 16, 2019, KOKUYO launched “GLOO,” a new brand of adhesive products with a simple, minimal, and stylish design that pursued high functionality and ease of use.

GLOO is a new brand that aims to be a series of products that people will feel comfortable using and want to place near them based on the concept “Sticking has really changed.” These products combining functionality and beauty overthrowing existing mindsets about consumables were born by using the adhesive technologies developed by KOKUYO so far in collaboration with the design office nendo led by CEO Oki Sato.

Birth of Novel Workstation “UPTIS”

Birth of Novel Workstation “UPTIS”

In May, the novel workstation “UPTIS” was launched as a result of ergonomics and surveys.

The inclination of UPTIS’s tabletop can be adjusted in eight stages up to 12° including fully horizontal, leading to posture that places less burden on the body. During development, together with thoroughly analyzing the behavior of KOKUYO’s employees, including the way they use small items and accessories around their desks, the ideal deskwork environment was pursued through workshops. In addition, for the desk in general, we adopted a design that leads one to think of health, dynamism, and ease of growing familiar. Other concepts were also used to create a desk that fits people so that workers can work with healthy bodies and minds.

Launch of New Brand “KOKUYO ME” Allowing Combinations like Accessories to Be Enjoyed

Launch of New Brand “KOKUYO ME” Allowing Combinations like Accessories to Be Enjoyed

In October 2019, the new stationery series “KOKUYO ME” which spans across categories was launched.

With “Life Accessories” as its concept, KOKUYO ME is a project that aims to provide value as accessories that can easily express individuality.

The brand targets active workers from the millennial and xennial generations, which are characterized by their particularity regarding individuality. With the ease of use and functionality that KOKUYO has been particular about, trendy CMF* was added to pursue excellent design.

The first batch in the series consisted 45 different products spanning 10 items, such as notebooks and pens. The lineup of the second batch has 18 products in four items, including sticky notes that add extra writing space to notebooks.

* The three elements of an item’s surface: color, material, and finish.

Toward the Olympic and Paralympic Games Tokyo 2020

Toward the Olympic and Paralympic Games Tokyo 2020

KOKUYO signed an agreement to join the Tokyo 2020 Sponsorship Programme as an Official Supporter in the “Office Furniture & Stationery” category. KOKUYO is contributing to the Games by providing office furniture and stationery to the offices and other locations of parties related to the Games, such as the Tokyo Organising Committee of the Olympic and Paralympic Games (the Organising Committee). The Tokyo 2020 Task Force was launched as a business contact point related to Tokyo 2020 to carry out information sharing and collaboration events between the Organising Committee and corporate supporters. Within KOKUYO, name cards and envelopes with the Tokyo 2020 emblems were introduced, and Campus Note notebooks turned into sporting event venues were produced into original visuals which were then used. Together with the launch of an online Tokyo 2020 page and other activities, KOKUYO has been steadily promoting activities both within and outside the company.

In addition, KOKUYO is also seeking to nurture the Olympic mood within the KOKUYO Group. In “KOKUYO no KOUBO,” an event held to solicit ideas for communicating a new KOKUYO, we gathered innovative ideas from employees not bounded by existing businesses and products, including contents that use stationery to experience sports. We are not just stopping at sponsorship, but taking on the challenge of unique initiatives with a view beyond Tokyo 2020.

Ultimate in Being Relaxed at Work Achieved by Sauna

Ultimate in Being Relaxed at Work Achieved by Sauna

A further sense of unity is born from wearing room wear with the same design provided by the spa

Currently, many companies are searching for ways of work style reform. In such a situation, there are expectations placed on the new effects of sauna that breaks existing mindsets. Within KOKUYO, the sauna club was established in 2016. Sauna is not only a place where people take off their clothes, they also take off their titles. More and more people are using sauna as a communication tool that transcends both departments and positions. In addition to encouraging communication, sauna increases the ability to concentrate—such as by helping to recover from tiredness, detoxing the body, and having a relaxing effect—and therefore earning feedback that it has the effect of invigorating creative minds.

Furthermore, in 2018, a project targeting “sauna workers” led by the head of the sauna club was broached to spa facilities, resulting in the completion of Japan’s first coworking sauna KOOWORK at Skyspa Yokohama. An environment for working people—such as whiteboards, projectors, power supplies for charging computers and smartphones, and Wi-Fi equipment—has been put in place at the coworking space within the facility, earning praise from users. Possibilities continue to expand.

Furniture Business Established Local Subsidiary in Indonesia

KOKUYO’s furniture business has established the local subsidiary PT. KOKUYO Furniture Indonesia, with operations commencing in April 2019. KOKUYO had been conducting sales through a representative office in Indonesia since 2012, but is now shifting to a new system of using a local subsidiary to sell directly due to recent increases in local firms’ purchasing power and appetite for investing in offices. With this change, KOKUYO aims to add the growing demand from local firms in Indonesia to its revenue base of Japanese customers and achieve sustainable growth in Asia.

“Uki City & KOKUYO” Partnership Agreement Signed

“Uki City & KOKUYO” Partnership Agreement Signed

On June 3, Uki City in Kumamoto Prefecture and KOKUYO signed a comprehensive partnership agreement. This agreement promotes collaborative activities that effectively use human and material resources of both parties toward invigorating Uki City and optimizing the management of public administration. It also seeks to transform offices for work style reforms, promote the transfer plan of Uki City’s Ogawa Branch Office, and invigorate the region as a whole.

Contributing to Work Style Reforms of Other Companies through Proposals Using Labor Union Activities

Commenced Production of Wilkhahn's Multipurpose Chair Occo

Currently, the rectification of long working hours and promoting the taking of paid leave are issues being faced by labor unions of many companies. KOKUYO’s labor union has ties to the labor unions of other companies. To help these labor unions acquire knowledge related to the work space and work style necessary for undertaking the resolution of these issues, KOKUYO’s labor union actively create opportunities to introduce KOKUYO’s products and services through the activities of its labor union.

Through such actions, the activities of KOKUYO’s labor union are adeptly fused with KOKUYO’s main business of creating working environments, and support work style reform initiatives by the labor and management of other companies.

KOKUYO’s loT Stationery “Shukudai Yaruki Pen” That Makes People Want to Write and Praise

Commenced Production of Wilkhahn's Multipurpose Chair Occo

On July 17, 2019, KOKUYO launched the IoT stationery “Shukudai Yaruki Pen” for students in the first to fourth grades of elementary school. By fixing it to a normal pencil, it visualizes the students’ daily hard work by analyzing their efforts for study.

Shukudai Yaruki Pen visualizes children’s efforts for study as “motivation” by fixing it to pencils sold on the market and linking it to a dedicated smartphone app. The LED’s color changes according to accumulated motivation. In addition, the character in the smartphone app will receive power to move forward in the “Garden of Motivational Power” that has 18 stages in the style of the board game sugoroku. It serves as impetus for children to undertake learning at home, and makes it easier for guardians to praise their children. As a product that develops motivation through smooth communication between parent and child, it is receiving a lot of support.

Opening of Limited Period Store at eslite spectrum Nihonbashi

Opening of Limited Period Store at eslite spectrum Nihonbashi

The concept was “From standard to the next standard”

The large composite select store eslite spectrum Nihonbashi—which originates from Taiwan—made its first entry into Japan at the new COREDO Muromachi Terrace retail facility that opened on September 27. KOKUYO opened a limited period store here from September 27 to November 14. This store was realized due to empathy with KOKUYO’s history of developing standards in Japan and our innovative challenges. In line with eslite spectrum Nihonbashi’s concepts of “the intersection of past and present” and “the fusion of old and new,” specially selected old and new items evolving with the times—including the long-selling Sokuryo Yacho notebook, new brands such as GLOO, KOKUYO ME and others—were selected and exhibited at the limited period store.

Launch of Sustainable Notebook “Campus & Starbucks” Made from Milk Cartons

Launch of Sustainable Notebook “Campus & Starbucks” Made from Milk Cartons

“Starbucks Campus Ring Notebook” born through collaboration between Starbucks and KOKUYO

Starbucks and KOKUYO jointly developed the “Starbucks Campus Ring Notebook.” The front and back covers of the notebook used recycled paper made using milk cartons as its main raw material. As an activity aimed at contributing toward a recycling-oriented society, Starbucks has continued to recycle milk cartons since 2010. Milk cartons individually cleaned, dried, and collected at more than 1,500 stores nationwide exceed more than approximately 1,000 tons annually. KOKUYO agrees with the thinking behind this activity. This notebook that is filled with meticulous details was created using ideas refined by transcending departmental boundaries together with the spirit and technologies of craftsmanship developed so far.

KOKUYO Furniture (China) Opened Flagship Store on China’s Leading Online Retail Platform

KOKUYO Furniture (China) Opened Flagship Store on China’s Leading Online Retail Platform

KOKUYO Furniture (China) has opened its flagship store on the online retail platform Tmall.com which is under the umbrella of the Alibaba Group, a leading Chinese corporation. Tmall.com is China’s largest e-commerce website with an active monthly user base of 500 million people. At the sale held once each year on November 11, approximately five trillion yen in sales are recorded over three days.

On October 25, an opening event was held at a KOKUYO Furniture (China) dealer’s showroom in Hangzhou together with Tmall.com announcing the opening of the store to many media outlets. The store started operation on November 11.