KOKUYO DESIGN AWARD 2024

KOKUYO DESIGN AWARD2020

2024 Theme: “primitive”
We have received 1,480 works from in and out of Japan (876 from Japan and 604 from overseas).
The 10 designs that passed the first round judging will undergo final judging on March 16, 2024.
One Grand Prix winner and threeMerit Award winners have been selected.

Grand Prix

You Shape

Tasuku Denno
title
You Shape
creator
Tasuku Denno

Description

“You Shape” is a material product that you can make into whatever shape you want. I had big hands ever since I was a child, and I could not hold pencils well because they were so narrow. Because of that, I held pencils in a way that people said was peculiar. I have never had a pencil that was easy to use. I thought about this product because there are people other than me who are inconvenienced by standardized products.

Tasuku Denno

Merit Award

Memento
Soichiro Tanaka

title

Memento

creator

Soichiro Tanaka

Description

In modern times, we write notes on paper and throw them away immediately, but in ancient times, letters were engraved on stones and animal bones, and naturally weathered. “Memento” is a small whiteboard that is round like a pebble and can be used on a table. You can write a short memo, erase it, and write another one. You can also write an important message that you want to look at for a long time without erasing it. Its stone-like appearance adds to the landscape on your desk. This product lies in between the rush of current day and the flow of primitive times.

Color-Changing Pencil
Ibuki Ohara

title

Color-Changing Pencil

creator

Ibuki Ohara

Description

I think everyone stopped at the scent of flowers and greenery at least once. We have grown with plants our whole lives, and they unexpectedly add color to our everyday sceneries. The “Color-Changing Pencill” expresses the life of a plant as buds emerge from seeds, leaves grow, flowers bloom, and the plant withers as the colored pencil changes colors. The colors change just like the seasons the more you use it, and you can see unexpected changes.

Drippy
FUKATAKA (Takaaki Sato, Mao Fukasawa)

title

Drippy

creator

FUKATAKA (Takaaki Sato, Mao Fukasawa)

Description

As the name suggests, “Drippy” is a sticky note that looks as if waterdrops have fallen on it. Like tear traces, it is a record of the moments when your heart was moved. Because “Drippy” is slightly thick, the pages open naturally when you turn them. You don’t have to worry about protruding edges like with long, rectangular sticky notes. You can leave marks anywhere on the page.

Finalist

Do It Your stationery
Yasuyuki Yamada

title

Do It Your stationery

creator

Yasuyuki Yamada

Description

“Do It Your stationery” is a core part of stationery and is made using 3D printing to create specialized stationery. The cores of stationery functions, such as pen tips for easy writing and sharp scissor blades, are sold as DIY parts. It also releases data on parts with various uses and sizes, such as grips attached to stationery materials. You can improve the data, design stationery parts from scratch, or share the part data with someone. It is an open source stationery tool that you can use to create stationery for yourself, for someone else, or for a specific purpose.

FLUTE
Natsumi Sakamoto

title

FLUTE

creator

Natsumi Sakamoto

Description

“FLUTE” are paper indoor shoes that add color to your feet. I saw disposable indoor shoes offered at Inns and reexamined them because I wanted them to give the positive feelings of traveling. The beautiful, wavy paper sole instantly makes you want to wear it barefoot and brings a pleasant stimulus to your soles. It will make you feel good and relieved the moment when you take off your shoes.

Ruler of annual rings
A STUDIO(Lyu Muzhi、Jiang Fang、Chen Yang)

title

Ruler of annual rings

creator

A STUDIO(Lyu Muzhi、Jiang Fang、Chen Yang)

Description

“Ruler of annual rings” uses tree rings to represent its life as a number and measures the length so it is more than just an abstract integer. It redefines the concept of length based on the natural traces of tree growth. The tree rings show a natural distribution, deepening the connection between man and nature and giving a primitive sensation. It covers the stereotypical one-millimeter and one-centimeter intervals and emphasizes the unique dimensions of life. It records the effects of rainwater, temperature, and nutrients, and connects the growth of trees to the dimensions of life. It breaks down the stereotypes of integers, approaches the needs for measurements, lets the user experience natural and primitive sensations, and deepens the connection between humans and nature.

Fig Emulsion
W-oH(Yingqi Liu、Yuxuan Chen)

title

Fig Emulsion

creator

W-oH(Yingqi Liu、Yuxuan Chen)

Description

In today’s fast-paced society, using stationery items like liquid glue can contribute to the pressure individuals face. The stickiness of glue often creates subconscious concerns about potential damage to surrounding objects, leading to increased restlessness. Fig Emulsion breaks away from conventional stationery with its unique approach. By tapping into the emotional connection between humans and nature, it evokes perception and brings back cherished childhood memories. Its fruit-like appearance awakens the essence of stickiness and life, infusing it with limitless amusement. When squeezed, fresh milky-white glue flows out, establishing an emotional bond through visual, tactile, and psychological interactions, leaving people pleasantly surprised with a heartfelt smile.

Your Cave Wall
Takuya Matsumoto

title

Your Cave Wall

creator

Takuya Matsumoto

Description

The act of expression is a human activity that has existed since the past, just as our ancestors painted pictures and signs on cave walls to leave their prayers and wishes. And even as the times changed, the desire to give shape to our imagination has been passed down to us today. I thought of the shape of the notebook as a modern canvas to support creative activities just as our ancestors used cave walls as canvases to project their inspiration.

At the moment
RANTA (Shoma Furui, Ken Kobayashi)

title

At the moment

creator

RANTA (Shoma Furui, Ken Kobayashi)

Description

The moment when the waves of the sea collide and jump, the moment when a bonfire bursts, and the moment a waterdrop falls. When we find a moment like that in the midst of our everyday sceneries, we feel surprised and happy. By noticing such small changes, you can experience more excitement than usual even in your normal everyday life. “At the moment” is a mobile with a clock hand movement motif that makes you notice moments. It creates opportunities to realize the richness of the moment rather than future plans or past events.

Trophy

Shogo Kishino, one of the judges, worked on the key visuals and art direction of the trophy and award certificate. KOKUYO’s representative designers Takuma Fukushima, Itaru Shinagawa, and Toshikazu Hirai also had a part.
The theme “primitive” was interpreted as a “redefinition of essence,” and the “eye” was incorporated as an element to express a “perspective that sees through to the essence.”
The eye used for the visuals were made by Toshikazu Hirai.
The trophy has a magnifying glass motif that represents “perspective that sees through to the essence” in an iconic way.
The award certificate uses the “eye” from the key visual, and the Grand Prix award has an eye with a special stainless steel inlay.

Left: Trophies  Right: Certificates

Final Judging / Winning Design Announcement / Talk Show

Final Judging

Ten finalists met this year’s theme “primitive” head on, and gave impassioned presentations.
The judges listened to them earnestly, and judged the entries with five points in mind: The idea’s clarity, The idea highlights social issues, The design’s potential to become a product.

Winning Design Announcement

On March 16, the final judging for KOKUYO DESIGN AWARD 2024 was held. One Grand Prix winner and three Merit Award winners have been selected. Out of the 1,480 works (876 from Japan and 604 from overseas), Tasuku Denno’s “You Shape” was selected as the Grand Prix.

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