JUDGES

Shogo Kishino

Shogo Kishino

Representative of 6D-K / Art Director and Graphic Designer
More Info

website : https://www.6d-k.com/

New Judge’s Interview

Shogo Kishino

Representative of 6D-K / Art Director and Graphic Designer

website : https://www.6d-k.com/

Born in 1975 in Tachikawa City, Tokyo. Shogo Kishino established the graphic design studio 6D in 2007.
He mainly works on the visual identity for companies and products, as well as logos, package designs, and sign design for a wide range of spaces.
His major awards include the D&AD award, the Cannes Award, the One Show Award, the Design for Asia Award, the ADC Award, the JAGDA Award, the Japan Package Design Award, the Sign Design Award, and many other awards both in Japan and abroad.

I try to catch and reproduce the moments in my life when I feel “good.”
I think of that as my own personal design.
I think the theme “primitive” is very close to that.
When you think about things that are “primitive”, it's possible to redefine many things.
It may also be useful to think about why you are submitting your work from a broader perspective. I want you to believe in your own senses and truly enjoy making things.
I am looking forward to seeing works that shine with the individuality of their creators, brought forth from a perspective rooted in the world of design.

Tsuyoshi Tane

Tsuyoshi Tane

Founder of Atelier Tsuyoshi Tane Architects / Architect
More Info

website : at-ta.fr/

Tsuyoshi Tane

Founder of Atelier Tsuyoshi Tane Architects / Architect

website : at-ta.fr/

Tsuyoshi Tane is an architect. Born in Tokyo in 1979, he established Atelier Tsuyoshi Tane Architects, and is now based in Paris, France. Based on the concept of “Archaeology of the Future”—which is about creating architecture from the memory of a place, discovered through archaeological research—he has many projects underway all around the world, and especially in Europe and Japan. His major works include the Estonian National Museum, the Hirosaki Museum of Contemporary Art, the Al Thani Collection Foundation’s museum, and the Imperial Hotel’s new main building (scheduled to be completed in 2036). The numerous awards he has received include the French Ministry of Culture Architecture Prize (2007), 67th Japanese Ministry New Face Award of Minister of Education Award for Fine Arts, AFEX Grand Prix 2021, and 67th Mainichi Design Award 2021. His books include Tane Tsuyoshi: TSUYOSHI TANE Archaeology of the Future and Archaeology kara Architecture e (From Archaeology to Architecture).

One of the thoughts that we put into the idea of, “primitive” is not the convenience and functionality we find in our daily lives, but how we fundamentally live from here on out. In our modern urban society, the number of things that can be considered, “primitive” are rapidly decreasing. It’s getting to the point that it’s becoming almost impossible to actually experience anything like that. While industrialization and digitalization rapidly progress, I want people to think about the instinctive way in which humans live, and I want them to think about what is really necessary in this world and give those thoughts shape. The key to the idea of what is “primitive” is whether or not a person can feel the “heat” of the creator’s thoughts and ideas, and whether a person can feel that heat within the product and its design. The world is in a period of great change and transition, and I want designers and creators who work to create the future to think about the future ahead of us with their eyes looking forward.

Nao Tamura

Nao Tamura

Designer
More Info

website : https://naotamura.com/

Nao Tamura

Designer

website : https://naotamura.com/

Nao Tamura is a designer in the most modern terms. Her talents cross-over cultures, languages, disciplines, concepts and styles with consistency of smart thinking always at the heart of her work. She is truly global in her insights and execution. As a product of Tokyo and New York City creative communities, her solutions are equally at ease in the world of 2D and 3D, with an uncanny ability to find that emotional connection with the industry status-quo often insists upon. Her unique solutions are more than simply design and possess a rare balance of innovation and beauty.
Nao Tamura has also received a number of prestigious awards including: IF Design Award, Red Dot Design Award, Industrial Design Excellence Awards (Gold), Milano Salone Satellite Award (1st prize) and so on.

We are in an age where the internet and social media are overflowing with information, but by removing the surface-level information and going back to basics, we can see the core and the origins of manufacturing, the role it plays, the materials it uses, and the processes it uses to get there. The theme of “primitive” is that ideas born from such fundamental notions can lead us into a new future.
Also, because we live in an era where information is readily at our fingertips, I want you to revel in the satisfaction that comes from working with your hands, experiencing and discovering the world for yourself without relying solely on that easily obtainable information. We’re looking forward to seeing the works you made during this exciting process.

Teruhiro Yanagihara

Teruhiro Yanagihara

TERUHIRO YANAGIHARA STUDIO. CO LTD.
Designer
More Info

website : teruhiroyanagihara.jp/

Teruhiro Yanagihara

TERUHIRO YANAGIHARA STUDIO. CO LTD.
Designer

website : teruhiroyanagihara.jp/

Teruhiro Yanagihara established a design studio in 2002. He currently has studios in Kobe and Arles, France. His studios offer comprehensive works rich in their creative direction, art direction, product design, and interior design for international brands based in France, Japan, the Netherlands and the UK. Gallery and studio Vague Kobe is scheduled to open in the summer of 2023 as a place of new creation.

When you hear the word, “primitive,” you might think of it in terms of the use of pure source materials or of rudimentary shapes. But in this theme, we want you to think of “primitive” in a more conceptual sense. I feel that the idea of something “primitive” is that of the natural flow and background of a story that is created and used over a long period of time. Rivers form a natural shape along with the topography, but if we compare design to the flow of a river, if the work flows unnaturally or causes environmental destruction, the end result will also feel unnatural. I am hopeful that this award will give birth to products that feel natural and do not seem as though they stick out in that particular place or shape. And I hope that this award will give birth to products that can be used move others emotionally.

Yoshie Watanabe

Satoshi Yoshiizumi

Principal of TAKT PROJECT Inc. / Designer
More Info

website : taktproject.com

Satoshi Yoshiizumi

Principal of TAKT PROJECT Inc. / Designer

website : taktproject.com

Satoshi Yoshiizumi conducts experimental independent research projects on “creating different possibilities” through design, and presents and exhibits work as a guest at museums and exhibitions both in Japan and abroad. He rolls out a wide variety of projects with his clients based on the results.
His major awards include Dezeen Awards Emerging Designers of the year 2019 (UK), Design Miami/ Basel Swarovski Designers of the future Award 2017 (Switzerland), if Design Award Gold, Red Dot Design Award, German Design Award and the 25th Kuwasawa Award. Three of his works are featured in the collection of the M+ Museum in Hong Kong. He is also the exhibition director of the 21_21Design Sight special exhibition “Material, or”.

I think that you will discover a “primitive” shine only after you deepen your thoughts and your own perspective without being swayed by external requirements or conditions.
However, it will not shine through based on your own beliefs alone. The moment in which it becomes something that everyone can relate to, and not just something that you can see only from your own point of view...
This is the principle behind the discovery of primitiveness, and I think the idea will shine through.
In our approach to such discoveries, please try to work with your hands a lot.
The results that emerge from making things are full of things that cannot be seen simply through normal thinking and organization.
To create is to think. I am very much looking forward to seeing the “primitive” discoveries and wonders you all come up with by working using your head and your hands.

Hidekuni Kuroda

Hidekuni Kuroda

KOKUYO Co., Ltd.
President and CEO
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Hidekuni Kuroda

KOKUYO Co., Ltd.
President and CEO

Hidekuni Kuroda joined KOKUYO Co., Ltd. in April 2001. He previously worked in corporate sales for the Furniture Business Division, as the Corporate Planning Department Manager, and as a company representative before becoming Representative Director of the Board, President, and CEO in 2015. In February 2021, the company announced its long-term vision, and introduced a new corporate philosophy: “be Unique.” In November of the same year, it announced its third medium-term management plan: “Field Expansion 2024.” It strives to achieve sustainable growth by capturing changing customer needs and creating new experiences in how we work and learn.

This year was the 21st year of the event. Our mission has been to provide as many people as possible with the opportunity to be involved with the world of design, but the root of this belief is that good design will help create a good world. As technology continues to evolve and generative AI takes over the world, we have entered an era where the very meaning of human design comes into question. They is why, through the “primitive” theme, we hope you will think about which essences will remain unchanged into the future. The “essence” found in diverse backgrounds is surely full of hints that will make society better in the future. We look forward to seeing many exciting proposals again this year.

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